News and Analysis
New Hires at Adsquare, IAB, GatherUp
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week includes new hires at PebblePost, dataPlor, and Snapsheet.
Street Fight Daily: Apple Dances On While Rivals Flail, Smart Checkout Industry Will Boom
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Apple Thrived in a Season of Tech Scandals… Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing… Smart Checkout Tech Projected to Hit $45 Billion…
Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing
CultureWaves has partnered with Dstillery to launch VOICE, a product that offers behavior-based segmentation for marketers. The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.
Commentary
Survey Highlights the Challenges of Marketing to Smaller SMBs
The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…
The Importance of Responsive Web Design for SMB Sites
It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…
4 Reasons Location-Based Services Will Become a Thing Again in 2015
With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…
Latest Posts
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”
Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment
The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail…
Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Apple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…
Apple’s New Watch: Here’s What Matters for Local
Here, we take a look at some of the potential impact of the Apple Watch on the local technology industry, and breakdown some unexpected, yet potentially important, other announcements made during the company’s busy news conference Monday.
Apple Makes Quiet Gains in Local Mapping
Apple has much ground to cover to convince the world that Mapgate never happened. App integration is one step in that direction. If the company can pull it off, it will also fulfill its prevailing goal of selling more iThings…
LION’s New Leader Spells Out His Action Plan for ‘Indies’
Matt DeRienzo brings strong editorial and publishing experience to his new job as interim executive director of the Local Independent Online News (LION) publishers’ association. In this interview, DeRienzo charts three-and-a-half-year-old LION’s direction under his leadership…
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
LBMA Podcast: Google Wallet Rollout, Gyroscope Innovations
On the show: Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Beam Wallet brings beacon-based payments to the UAE; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy…
Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Investors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem