Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Apple’s New Watch: Here’s What Matters for Local (Street Fight)
The Apple Watch is officially here. We took a look at the potential impact of the Apple Watch on the local technology industry, and break down some unexpected, yet potentially important, other announcements made during the company’s busy news conference Monday.

Uber Gives Sneak Peak Into Growth (USA Today)
Ride-hailing company Uber announced plans Tuesday to create 1 million jobs for women as drivers in the next five years — offering a rare peak into its growth plans. In the U.S., where Uber got its start six years ago, the company boasts 160,000 active drivers. Fourteen percent of them are women.

#LDS15 Gil Elbaz: Location Isn’t Just Where You Are (Street Fight)
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”

Just 20 Percent of Retail Consumers Want Location Divulged (Mobile Marketer)
The idea that marketers’ need to offer consumers a more personal retail experience is challenged by just 20 percent of shoppers wanting retailers to know their current location, according to a new Accenture survey. The survey also found that nearly 60 percent want real-time promotions.

Apple Pay Now Accepted in 700,000 Locations Because Apple’s Timing Was Impeccable (Recode)
Apple’s mobile payment system Apple Pay is now accepted in 700,000 U.S. locations, including 50,000 Coke vending machines. While the number Cook cited today is impressive, it really is just a reminder of how good Apple’s timing was in launching this system.

Why Market Sizing Is Critical for Hyperlocal Founders Seeking Investment (Street Fight)
The economics of venture investment dictate that professional venture investors only invest in businesses that have the potential to massively scale. This is because the majority of investments in early-stage technology businesses fail.

How Lyft’s CEO Plans to Overtake Uber in the Ride-Sharing Race (AdWeek)
While both companies are tight-lipped about user numbers, Lyft trailed Uber by about five times in credit-card transactions in the month of May 2014. The stakes are ultimately huge: IBISWorld estimates that the taxi and for-hire ride industry in the U.S. tops $11 billion per year.

Local Media Has a Snapchat Dilemma (NetNewsCheck)
With a number of national media outlets successfully jumping into Snapchat Discover in its early days, local media are weighing whether or not to follow. Diana Marszalek examines the early forays some smaller outlets are making, and the pros and cons of investing in original content for the nascent platform.

What 7 Brands Are Already Doing on the Apple Watch (AdWeek)
Apple debuted the long-awaited Apple Watch today, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have already developed Apple Watch apps, which will be go live once the smartwatch is available for pre-order.

7-Eleven Stirs Up Beverage Purchases With New In-app Loyalty Platform (Mobile Commerce Daily)
7-Eleven is driving purchases of its beverages while simultaneously rewarding customers for their loyalty by rolling out the 7Rewards platform within its mobile application, proving that food and beverage marketers must have a specific loyalty strategy to retain existing consumers.

After Web Killed Yellow Pages, Startup Aims for Home List (Bloomberg)
The Internet has largely shoved aside the old Yellow Pages commercial phone directories. A Swedish startup called Truecaller aims to do the same for the White Pages personal listings and their online progeny.

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