Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)
The company announced Tuesday that advertisers can mine “topic data” from Facebook posts — basically scrape those posts for keywords and phrases — in the hope of understanding what people are saying about a particular product. The idea is to give marketers a better idea of what Facebook users are saying about certain topics or keywords.

Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It (Street Fight)
More than a decade ago, Google‘s search engine solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in often hermetically sealed applications.

Starbucks Expands Mobile Ordering (TechCrunch)
There’s a way to skip the lines at Starbucks – and it’s expanding to three more states next week. A mobile ordering feature that allows customers to place orders in advance and pick it up without waiting in a long line will expand on March 17 to much of the Pacific Northwest.

7 Strategies SMBs Can Use to Promote Social Sharing (Street Fight)
Rather than letting social sharing happen organically, local businesses are searching for ways to maximize the influence and generate more online buzz around their products and services. Here are seven strategies for how businesses can do just that.

Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)
Google has published a new mobile events application on Google Play called “Interactive Events,” but the app doesn’t appear to be ready for prime time. There isn’t much you can do with the mobile app at present, but screenshots on Google Play give an idea about how it works.

Mobile-Only Shoppers Nearing Or Above 50 Percent For Top Retailers (Marketing Land)
Greg Sterling: There’s fresh evidence that traditional retailers and e-commerce sites need to invest much more in mobile. In January, comScore documented that among top US retailers the percentage of mobile-only shoppers is approaching or crossing the 50 percent threshold.

Sources: Groupon India Has Picked Up $20M From Sequoia (TechCrunch)
Groupon has made no secret of its plans to explore strategic options for its holdings in Asia. Now, TechCrunch has learned that Groupon is picking up outside investment for Groupon India, and Sequoia is leading the charge with a $20 million stake.

Study: SMB Growth Depends on New Advertising and Marketing Strategies (Local Search Insider)
According to a recent poll, 72% of SMBs are somewhat or very confident in the financial future of their companies and 51% of SMBs pointed to new advertising and marketing strategies as the primary growth strategy to be used in the next 12 months.

When Local News Isn’t Really Local: In New Jersey, New York’s Shadow Can Mean a Less Healthy News Ecosystem (Nieman Lab)
A new Pew Research study finds that regardless of how the web and social media have become an increasingly integral part of local news ecosystems, it’s still local television news that residents rely upon the most. So what happens when your “local” news is coming from another state?

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