News and Analysis
Raise Report: Frontify, Instacart, Machinify Score New Funding
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week includes new funding for Journal, Mapify, Netlify, Paperspace.
Street Fight Daily: GMB Insights Adds Branded Search Reporting; 2/3 Big Businesses Invest in Local Media
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google My Business Insights Adds Branded Search Reporting… New Hires at S4M, Uberall, Tremor Video… BIA: Two-Thirds of Businesses with 500+ Employees Invest in Local Media Ad Platforms….
No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards
Credit cards made it possible to leave cash behind. Then, digital wallets like ApplePay let you leave home without your wallet. Now, Washington, D.C., startup Yombu is making it possible to pay and get access to membership rewards with just your fingerprint.
Commentary
3 Principles Every Early Stage Startup Needs To Know
There are three things any startup needs to think about as they bring together their team and begin to build out a first version of their product or service…
5 Ways Starbucks Turns a Global Business Into a Local Brand
When most people think of a local business, they imagine the neighborhood store or the mom-and-pop restaurant. But more and more today, global brands are positioned to use to digital tools to capture the relevancy and responsiveness that is at the heart of local businesses…
Google’s Cities Initiative and the Ownership of Local Data
Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…
Latest Posts
Street Fight Daily: Yelp Launches Now, Local TV’s Jackpot
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters (Search Engine Land)… Jackpots for Local TV Stations in F.C.C. Auction of Airwaves (New York Times)… Square’s Jack Dorsey Puts It All Together (BuzzFeed)…
Google’s Cities Initiative and the Ownership of Local Data
Google’s recent announcement of a new initiative called “Let’s Put Our Cities on the Map” belongs to the larger story of the company’s attempt to gain a critical mass of participation from small businesses…
Here’s What Small Businesses Really Want From Marketing Tech
Street Fight recently caught up with the National Small Business Association’s Molly Day to talk about small business owners’ still-mixed relationship with the tech industry and what they are looking for in marketing products…
Sponsored Post: Using Analytics to Optimize a PPC Campaign
When it comes to uncovering the real value behind a pay-per-call (PPC) campaign, analytics are key. Performance analytics provide the types of holistic insights that marketers need to determine what is working about their PPC campaigns — and what isn’t…
Street Fight Daily: Angie’s List CEO To Exit, RetailNext Raises $125M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…
Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing
What’s the most important dataset for a small business? More often than not, it’s a customer list. A batch of new relationship management systems have popped to make sense of customer data for small merchants in recent years, but the technology with the biggest market share isn’t what you might think…
5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies
Having a mobile-optimized or responsively designed website is only one piece of the puzzle for keeping mobile users engaged. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere…
Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting (AdWeek)… India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)… E.U. Charges Google With Violating Antitrust Laws (New York Times)…
xAd CEO: Forget Mobile — Location is the New Category for Marketers
New York-based xAd has doubled its annual revenue in each of the past two years, expanding to London, China and India. We recently caught up with Dipanshu “D” Sharma, chief executive at xAd, to talk about mobile, data and why location is becoming the new category…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…
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