Street Fight Daily: Yahoo Eying Foursquare, Zomato Raises $50M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Sources: Yahoo In Talks To Buy Foursquare (TechCrunch)
Yahoo has perennially been rumored to be interested in buying Foursquare, the New York startup behind the eponymous local search app and location-based social “check-in” app Swarm. The latest rumor we are hearing is giving the deal a price tag of around $900 million. AdWeek: Foursquare unleashes location data for cross-mobile ad targeting.

Microsoft Is a Sleeping Giant in Local — But Its Window May Be Closing (Street Fight)
A new study from Alignable suggests that the majority of small businesses continue manage their customer lists through spreadsheets, leading us to wonder whether Microsoft may have an opportunity to turn Excel’s dominance into a cloud-software powerhouse for small businesses.

India’s Restaurant Search App Zomato Raises $50M At $1B+ Valuation, Buys MaplePOS (TechCrunch)
Time to loosen Zomato‘s belt: the Indian startup whose restaurant search app is now used in 22 countries is growing some more. The company has raised $50 million more in funding, and it has made its first acquisition of a product outside of the restaurant search space: it has bought payments platform MaplePOS.

5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies (Street Fight)
By funneling visitors on their mobile websites into native apps, businesses have a greater chance of keeping the attention of people who would otherwise be one-time shoppers. Here are five reasons why businesses should consider implementing dual mobile web and app strategies, from leaders in the hyperlocal sphere.

E.U. Charges Google With Violating Antitrust Laws (New York Times)
The European Union’s antitrust chief on Wednesday formally accused Google of abusing its dominance in web searches to the detriment of competitors and began official proceedings into whether its Android smartphone software forces phone makers to favor the company’s own services and applications.

The Sharing Economy Is Getting ‘Very Big, Very Fast,’ Says PwC Study (Recode)
Renting and borrowing will replace ownership in many industries, according to a dizzying array of new statistics from a PriceWaterhouseCoopers report. It’s the first time the consultancy has done a large-scale survey on the topic. And it is convinced that the so-called “sharing economy” is the future.

Nokia May Sell Its HERE Mapping Business (TechCrunch)
Nokia is considering the sale of its HERE mapping business, according to a statement released today. The Finnish mobile giant heavily reduced its business when it sold its devices arm to Microsoft for $7.3 billion last year, and HERE is one of the last consumer-facing components that the company retained.

Retailers Embrace Omnichannel Selling but Profits are Elusive
(Mobile Marketer)
While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel.

How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House (Search Engine Land)
Does the name Bryan Seely ring a bell? He’s the guy last year who managed to create fake listings for the US Secret Service and the FBI in Google Maps that some people fell for. Seely did it to demonstrate a weakness with Google Maps, one that still exists and allowed him to recently make another fake listing — this time putting Edward Snowden in the White House.

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