News and Analysis
Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Commentary
The Year in Local Search: A Timeline of the Top Stories of 2014
The holiday season is a time to contemplate the year gone by, so we’ve rounded up some of the top news stories in local search over the past 12 months. It was a year marked by Foursquare’s rebranding, Google’s new SMB interface, and upgrades from the likes of Apple, Yelp, Yahoo, YP, MapQuest, and Bing…
Latest Posts
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”
Street Fight Daily: Inside Apple Watch, Uber’s Growth Numbers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Apple’s New Watch: Here’s What Matters for Local (Street Fight)… Uber Gives Sneak Peak Into Growth (USA Today)… Just 20 Percent Of Retail Consumers Want Location Divulged (Mobile Marketer)…
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Scaling Seasonal SEO Across Locations With AI Insights