News and Analysis

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Raise Report: Factual, Uberall, SOCi Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

Street Fight Daily: An Impending Ad-Blocking Nightmare, Should Consumers Sell Their Data?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Gen-Z and Mobile Are a Developing Ad-Blocking Nightmare… If Privacy Is Dead, Some Argue, People Should Sell Their Data… Raise Report: Factual, Uberall, SOCi Secure New Funding…

Commentary

Lessons Learned From the Call Analytics Trenches

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It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

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Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

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At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

Latest Posts

LBMA Podcast: Google Wallet Rollout, Gyroscope Innovations

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On the show: Drones in LA scraping cell signals; Johnnie Walker’s smart label from Thinfilm; Beam Wallet brings beacon-based payments to the UAE; Heather Shaw’s Circuitry of Life; AT&T sells you your privacy…

Street Fight Daily: Investors Eye Craigslist Killers, Google’s New Insurance Site

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInvestors Are Drooling Over Two New Craigslist Competitors. One Might Raise $100 Million (Recode)… Google Introduces Long-Anticipated Insurance Shopping Site (New York Times)… Researchers Can Work Out Your Location Based On Who You Talk To On Twitter (Business Insider)…

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

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What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has become a goldmine for some retailers. But many retailers either don’t collect it, or are not using it to its full potential…

#LDS15 How Technology Could Kill the Internet of Things

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These days, technology can do almost anything. But Amber Case, director at geographic information system company ESRI and the self-proclaimed cyborg anthropologist, thinks the frenzy of development may actually be holding back innovation.

#LDS15 Why Google Will Dominate Local Search for a Decade

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During a presentation at Street Fight’s Local Data Summit in Denver Tuesday, David Mihm, director of local search strategy at Moz, argued that a few key innovations will keep the search giant on top. The company’s massive local data set, said Mihm, offers a distinct advantage that will allow the firm to leave competitors further and further behind.

#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World

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“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”

Our New Look!

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Some keen observers may have noticed that Street Fight got a new look this week. We widened the page, added a topical top nav, and put a lot more content on the homepage. In essence, we brought to the surface all of the areas of disruption in local that we’ve been tracking for four years…

Street Fight Daily: Wal-Mart Ditches Google, Legacy Media Still Owns News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google, Wal-Mart Part Ways Over Local Shopping Ads (Wall Street Journal)… New Pew Report: In Cities Big And Small, Readers Still Rely On Traditional Media For Local News (Nieman Lab)… Vistar, Instantly Partner For OOH Measurement (MediaPost)…

As GrubHub and Yelp Expand Ordering and Delivery, Opportunities Remain for Smaller Players

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David Bloom, the CEO of Ordrx — an open platform allowing merchants, primarily restaurants, to share their menus and inventory — says that recent waves in the online food ordering industry are indicative of myriad opportunities for local restaurants and smaller markets…

Street Fight Daily: Nextdoor’s Billion Dollar Valuation, SXSW Embraces Beacons

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Nextdoor Social Network Digs Deep Into Neighborhoods (New York Times)… SXSW to Get (More) Social With the Help of iBeacons (Recode).. YP Automates Local And Mobile Search Buys For National Brands (MediaPost)…