News and Analysis

News & Analysis

TripAdvisor Wants to Become Your Social Media Network for Travel

by Kate Talerico Share this  
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What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.

News & Analysis

Sprinklr, Snaps Launch Solution to Blend Efficiency of Chatbots & Care of Human Reps

by Stephanie Miles Share this  
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Primarily a customer experience management solution, Sprinklr believes its new integration will help brands more easily manage the transition between automated chatbots and human agents when dealing with complex customer care questions on Facebook Messenger, Twitter, and SMS.

News & Analysis

GetFiveStars Expands Its Capabilities, Rebrands as GatherUp

by Joseph Zappa Share this  
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GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement.

Commentary

Commentary

Is There Such a Thing as ‘Too Local’ in SEO?

by Larry Alton Share this  
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All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects…

Commentary

How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales

by Allan Haims Share this  
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Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share..

Commentary

As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics

by Mark Sullivan Share this  
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With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics even as they increase their investments in online marketing? A good place to start is by focusing on one metric, above all else: Lead Acquisition Cost…

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Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

by The Editors Share this  
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This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

News & Analysis

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

by Tom Grubisich Share this  
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Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

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Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

by The Editors Share this  
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Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

News & Analysis

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

News & Analysis

7 Online Booking Platforms for Independent Businesses

by Stephanie Miles Share this  
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online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

News & Analysis

4 Musts for Making Mobile Click-to-Call Work

by April Nowicki Share this  
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In a Street Fight webinar Thursday sponsored by Telmetrics, Jay Weintraub, CEO and founder of grow.co, and CJ Arseneau, VP of marketing for Telmetrics, addressed how companies are moving closer to tracking customer purchase behavior from an online impression to offline action…

News & Analysis

LBMA Podcast: RetailLoco at SXSW

by Asif Khan Share this  
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This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

News & Analysis

Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

Commentary

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

by Todd Wasserman Share this  
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For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Streets Ahead

Small Businesses and the Impact of Mobile Optimization

by Damian Rollison Share this  
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Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

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