GetFiveStars, which helps businesses generate feedback from customers and capitalize on that feedback to better serve them, is rebranding as GatherUp. The name change intends to convey an increasingly holistic approach to customer engagement that is concerned with more than just generating stellar reviews.
“When we started in 2013, our goal was to make requesting customer feedback and online reviews easy. Today, our vision is much larger—one that is focused on making customer experience the backbone of every business,” read an email about the change sent from Aaron Weiche, CEO of GatherUp, to the company’s clients.
GatherUp was founded as GetFiveStars in 2013 by Mike Blumenthal, Don Campbell, and Thomas Hasch. Weiche joined the team soon after, and the four combined their expertise in SEO and local marketing to forge a company equipped to keep businesses’ customers satisfied.
“With more and more businesses using GatherUp every day, we’re poised to implement our vision and make customer experience the backbone of every business,” Blumenthal wrote in a statement sent to Street Fight.
Joe Zappa is managing editor at Street Fight. Follow him on Twitter @joe_zappa.