News and Analysis
Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade
Programmatic in the digital world promises marketers the right person and message at the right time and price. “We’re taking that technology, and then applying it not to re-serving digital ads through a DSP, but serving ads into a consumer’s mailbox,” said PebblePost Chief Growth Officer Geoff Dodge.
Commentary
As SMB Investment in Digital Increases, So Does the Need for Better Performance Metrics
With all the noise in local marketing, how can SMBs reliably answer the ROI question? How can they increase the signal-to-noise ratio in their marketing metrics even as they increase their investments in online marketing? A good place to start is by focusing on one metric, above all else: Lead Acquisition Cost…
The Importance of Responsive Web Design for SMB Sites
It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…
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Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers
Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…
Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…
Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…
#LDS15: Taking Programmatic Advertising Into the Real World
“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”
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Beyond Likes: Win Hearts with Emotional Marketing