News and Analysis

Standard Cognition Democratizes the Cashierless Model, Providing Solution for Traditional Stores

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Standard Cognition offers a product called Standard Checkout that retrofits cashier-based grocery stores into cashierless systems. Unlike the new cashierless Amazon Go, Standard Cognition is not a grocery chain itself, but instead a solution for chains that compete with Amazon Go, co-founder and COO Michael Suswal told Street Fight.

Highest Click-Through Rates of the Year? Early November, ZypMedia Says

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ZypMedia found that November is the most effective month for consumers to engage with brands and their holiday campaigns, with a click-through-rate that’s 125% higher than the average over the past year.

Klosebuy Leverages Power of Loyalty Points, Organic Content to Strengthen Local Businesses

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More and more, local retailers are understanding the importance of finding a loyalty program that works for them. Klosebuy, a Fort Lauderdale-based loyalty solution vendor, has recently discovered the difference that its product can make for small businesses.

Commentary

How SMBs Can Respond to the ‘Uber Effect’

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If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

Latest Posts

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…

How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase

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A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy…

#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile

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Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.

LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M

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On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia…

Street Fight Daily: Jack Dorsey’s New Gig, Uber’s Biggest Market

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)… Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)… Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)…

#SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems

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With mobile now accounting for the majority of Google searches,  it’s fair to say that the mobile majority has arrived. But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as […]

Case Study: Using Pre-Order Apps to Streamline Lunch Operations

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Given its location in the mid-Market area of San Francisco, Alta CA has a unique clientele. The bustling neighborhood restaurant has customers who are willing to try out the latest apps and services, and as a result it’s become a sort-of testing ground for hyperlocal marketing solutions…

What 500 Local Merchants Want: It’s All in Our Latest Report

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We’re thrilled to release the third edition of Street Fight’s “The Local Merchant Report” — a 70-page, 500-merchant study featuring dozens of charts, rich data, case studies, market analysis, and even pitch strategies…

Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…

The Connected Local Economy: A New Way to Understand Innovation in Local

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As a new generation of local technology companies approach the public markets, it’s critical for us to agree on what “local” actually means today — and how that differs from the its definition a decade ago.