News and Analysis

News & Analysis

Street Culture: AvePoint CMO on Continuous Learning and Making the Sale

by April Nowicki Share this  
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AvePoint, a Jersey City-based tech company that helps migrate, manage, and protect Office 365 data, has a classic two-people-in-a-garage backstory. The founders, Tianyi Jiang and Kai Gong, built their first product in a local public library, and the company has now grown to about 1,500 employees.

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Survey: Marketers Toss Out Valuable Location Data

by Stephanie Miles Share this  
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What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.

News & Analysis

Are Holiday Campaigns Launching Too Late in the Season?

by Stephanie Miles Share this  
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Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.

Commentary

Commentary

The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Mike Boland Share this  
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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

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Commentary

What the Rise of Slack and HipChat Mean for Small Business

by Mark Sullivan Share this  
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On the surface these messaging app seem to offer businesses better internal communication. In reality their value is rooted in real-time, contextual streams of business data within an environment that invites collaboration. That’s a fancy way of saying these are chat apps with loads of integrations…

News & Analysis

Street Fight Daily: Verve Mobile Buys Beacon Startup, MindBody Files for IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Wallets, Smart Coupons, And iBeacons: Verve Mobile Acquires Fosbury (VentureBeat)… Wellness Startup Mindbody Isn’t the Cure for This Ailing IPO Market (Pando)… Google’s Amazing Location-Aware Search Finds Answers About Nearby Places (Search Engine Land)…

News & Analysis

With New Software, Apple Looks to Bring Together Local Search and Commerce

by Steven Jacobs Share this  
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Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…

News & Analysis

How 10 Top Media Execs Think About Audience and Engagement

by Tom Grubisich Share this  
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Here are fresh, sometimes iconoclastic thoughts on how to engage modern audiences. They come from media executives who have demonstrated they know how to do it, and have been assembled by the University of Florida’s College of Journalism and Communications…

News & Analysis

Street Fight Daily: Apple’s New Software, Facebook Hands Out Beacons

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Software, Apple Looks to Bring Together Local Search and Commerce (Street Fight)… Facebook Is Handing Out Free Beacons to Retailers (Recode)… Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links (Search Engine Land)…

Commentary

Can Home Services Really Be Uber-ed?

by Todd Bairstow Share this  
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Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

News & Analysis

5 Ways Mobile Is Improving the In-Store Shopping Experience

by Stephanie Miles Share this  
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Hyperlocal tech has the power to revolutionize the in-store shopping experience, but whether those changes ever come to fruition will depend largely on retailer adoption. Here are five examples of ways that hyperlocal technology is being utilized in stores right now…

News & Analysis

Street Fight Daily: Groupon Buys Booking Site, Delivery Hero Nears IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Acquires Beauty Salon And Spa Booking Startup (Chicago Business Journal)… Takeout Giant Delivery Hero Raises Another $110M at Over $3.1B Valuation Ahead of IPO (TechCrunch)… Google Misses Out on Apple’s Slice of Mobile Transactions (Wall Street Journal)…

News & Analysis

Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local

by Rick Robinson Share this  
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Creating and operating city guides for all major U.S. markets turned out to be something of a cover. What we were really doing was running a skunkworks project with few boundaries on creativity — where success or “failing-fast” were not the goals…

News & Analysis

Openings and New Hires at Gannett, Vendasta, Instacart, Microsoft & HTC

by Kelly Benish Share this  
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Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at SocialCentiv, PageLaunch, Comporium and Thrive Analytics.

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