LBMA Podcast: ‘Buyable Pins’ From Pinterest, Zopper Raises $20M

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Samsung & Jurassic World offer Best Buy exclusive content; Pinterest’s “buyable pins”; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Zopper raises $20m; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia and rolls out Indoor Atlas; Wearables For Good by UNICEF.

Top stories of the week

1. Samsung – Jurassic World – Best Buy promo 12:20
2. Pinterest – Buyable pins 17:35
3. Alibaba tests new QR code for return fraud 20:10
4. Twitter launches Periscope videos on a map 23:00
5. Zopper raises $20M 26:30
6. Google – Project Jacquard 27:35
7. Geotraq – patent for Cell-ID module 35:55
8. Facebook disables automatic location tracking in messenger 44:40
9. Baidu invests $11.5M in VisionMedia , Baidu also rolls out Indoor Atlas 46:25
10. UNICEF – Wearables For Good project 49:00