A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Jack Dorsey, New Twitter Interim CEO, Will Remain Square’s CEO (Recode)
Jack Dorsey is back as Twitter CEO on an interim basis, but he’ll continue to keep his chief executive role at his payments company Square, too. Square does indeed have a deep bench — with executives who have held key roles at Google, Facebook, Apple and Amazon.
How SMBs Can Capitalize on ‘Micro-moments’ in the New Path to Purchase (Street Fight)
Matt Matergia: A new Google and Ipsos study indicates that consumers use mobile devices more often, but for shorter periods of time. These short periods of time have been dubbed “micro-moments” and they are changing the ways consumers research and buy.
Uber is Raising $1B To Crack China, Soon to be its Largest Market Worldwide (TechCrunch)
Uber may be on the wrong end of a 95 percent marketshare that its chief rival enjoys in China, but the country is on track to overtake the U.S. and become the U.S. firm’s largest market before the end of 2015. That’s according to a letter sent to investors ahead of a planned funding raise of $1 billion for China.
#SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile (Street Fight)
Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp at Street Fight Summit West last week to discuss the local reviews firm’s latest strategic moves and mobile’s impact on the local tech industry.
Twitter Tests Out Location-based Search for Tweets, Photos, and Videos (Twitter)
Twitter has started testing out new pages to look through tweets and photos from specific locations. If the new feature has been rolled out to you, you can click on or tap new clickable location links for individual tweets in order to bring up the new search results.
Detour, The Walking Tour Audio App, Rolls Out Stories In 6 New Cities (Fast Company)
Detour — the audio tour app released earlier this year from former Groupon CEO Andrew Mason — unveiled 10 new tours in six new cities today. The app uses an iPhone’s GPS and iBeacons to precisely pinpoint a user’s location as they wend through the streets guided by a pre-recorded audio tour.
Dynamic Advertising: the Key to Scaling Personalized Ads (Search Engine Land)
Marketers are excited about the prospect of being able to deliver the right message to the right person at the right time. Unfortunately, while collecting data is easy, finding smart ways to use it is much more difficult — especially for larger brands who need to scale their advertising to even millions of products.
SMBs Fail to Focus on Branding Upon Launch (eMarketer)
Looks matter for small and medium-sized businesses (SMBs). Among US SMB owners and managers polled in May 2015 by 99designs, 87% agreed that positive customer perceptions of their brands were important, and 63% said that how customers viewed their brands was very important.
Google Maps Using Photos to Identify Spam? (SEO by the Sea)
A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam.
LBMA Podcast: ‘Buyable Pins’ from Pinterest, Zopper Raises $20M (Street Fight)
On the show: Samsung & Jurassic World offer Best Buy exclusive content; Alibaba tests new QR codes for a nifty idea; Periscope’s map view; Google’s connected fabric Project Jacquard; Geotraq’s patent for Cell-ID module; Facebook Messenger turns off location; Baidu invests in VisionMedia.