Commentary
5 Reasons Why Local Marketing Will Mature in 2016
The past few years have seen the introduction of a whole universe of new tools designed to address individual aspects of digital marketing. In 2016, we will see a shift away from many of these discreet, single-purpose tools toward more comprehensive marketing solutions, DataSphere’s Gary Cowan predicts. Here’s a look at five ways SMB local marketing will mature in the coming year.
The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services
When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.
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Street Fight Daily: Google Introduces New Parent Company, Amazon Launchpad’s Challenges
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Alphabet, The New Conglomerate Absorbing Google (Marketing Land)… Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted (Recode)… Startups Vie to Build an Uber for Health Care (Wall Street Journal)…
6 Reasons Why Beacon Programs Fail
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.
Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe
Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.
Street Fight Daily: Crowley on Foursquare’s Future, Google Still Working on Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Reports Profit but Still Falls Short of Expectations (Wall Street Journal)… Google Puts Exec Behind ‘Buy Button’ in Charge of Express Delivery Service (Recode)… Understanding The Future Of Mobility (TechCrunch)…
Street Fight Daily: Small-Scale Shipping Firms Are Having a Moment, Jet.com Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Growth of E-commerce Pushes Funds Into Small-Fry Shipping Firms (Reuters)… Jet.com Runs Into Turbulence With Retailers (Wall Street Journal)… Not Just An App: The Front End Of The Trillion-Dollar, Full-Stack Revolution (TechCrunch)…
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Beyond Likes: Win Hearts with Emotional Marketing