News and Analysis

News & Analysis

The Numbers on Mobile’s Role in Holiday Shopping This Season

by Joseph Zappa Share this  
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The results of a survey released just last week by mobile ad firm AdColony go beyond the already stale proclamation that the mobile revolution has taken over retail, pointing instead to granular details about just how consumers are using mobile today. We provide the highlights.

News & Analysis

Google Reviews Hit with Massive Spam Attempt

by Joseph Zappa Share this  
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Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.

News & Analysis

Kroger Pushes Boundaries with Mobile Holiday Strategies

by Stephanie Miles Share this  
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Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

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Why 2016 Will Be a Big Year for iOS 9

by Gib Olander Share this  
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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Commentary

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

by Greg Sterling Share this  
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The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

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On-Demand and Deep Linking Becoming More Deeply Linked

by Noah Elkin Share this  
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The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

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Click-to-Calls Are Clicking — And a Lot of the Sales Are Close to Home

by Tom Grubisich Share this  
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A new study from Marchex has put a dollar amount on the business generated when consumers tap on a click-to-call ad or search listing on their mobile device: more than $1 trillion each year.

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Prompt.ly Launches App to Help ‘Solopreneurs’ Manage Their (Very) Small Businesses

by Ally Reis Share this  
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The platform, which provided scheduling, invoicing, payments and promotions, recently launched a mobile app that helps very small business owners — what CEO Richard Titus calls “solopreneurs” — easily manage their businesses on their phone.

News & Analysis

Street Fight Daily: Uber Reportedly Losing Money Despite VC Success, Yelp and ProPublica Team Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here Are the Internal Documents that Prove Uber Is a Money Loser (Gawker)… ProPublica Teams Up With Yelp to Make It Easier to Find Good Local Health Care Services (NiemanLab)… Here’s How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel (AdWeek)…

News & Analysis

5 Dashboards for Monitoring Nearby Social Content

by Stephanie Miles Share this  
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Social media has become a go-to channel for small business marketing, but whether a business is successful at achieving its campaign goals depends largely on strategy. Here are five examples of location-based social monitoring dashboards that merchants can try.

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Bringg CTO: Delivering On-Demand Experiences ‘Never Existed Before’

by Joseph Zappa Share this  
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The emergence of on-demand applications has set a new standard for convenience that has left existing companies struggling to keep up with on-demand startups. Street Fight recently caught up with Bringg’s CTO Lior Sion to talk about the market opportunity for local on-demand.

News & Analysis

Street Fight Daily: The Evolution of Groupon, Target Tests Beacons

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Rise, Fall, and Improbable Comeback Strategy of Groupon (Eater)… Target Testing Beacons to Provide In-Store Shoppers Coupons, Recommendations (Minneapolis StarTribune)… Instacart Makes Its First Acquisition With “Acqui-hire” Of App Maker Wedding Party (TechCrunch)…

Commentary

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

by Neal Polachek Share this  
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Local optometrists in the U.S. number some 33,000 businesses and generate an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s under considerable pressure from the likes of Amazon and Warby Parker.

News & Analysis

6 Strategies for Growing a Business Using App Analytics

by Stephanie Miles Share this  
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Advertisers are spending $20.7 billion to reach consumers through mobile apps, and they’re looking for ways to measure ROI. We connected with a few industry insiders to ask how marketers should use app analytics to measure the value of their mobile properties.

News & Analysis

Street Fight Daily: Google Beacons Could Transform Local Biz, Instagram’s New API

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google Beacons Could Transform Local Business (Search Engine Land)… You’re About To See More Instagram Ads Thanks To Its New API (The Next Web)… The Agency View on Vox Media: ‘The Modern-Day Condé Nast’ (Digiday)…

News & Analysis

5 Name-Your-Price Platforms for Local Merchants

by Stephanie Miles Share this  
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Rather than running storewide sales and discounting more products than necessary, some businesses are taking advantage of name-your-price platforms to sell their goods at whatever price customers are willing to pay.

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