News and Analysis
Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution
Mike Boland: The innovation including and surrounding cashierless checkout goes beyond payments to affect a broader set of functions like supply chain, inventory management, and store layouts. It’s like a retail toolkit in a box, with cash-flow friendly pricing, à la SaaS. You may have heard of it: It’s called retail as a service (RaaS), and it could transform the next decade of retail. Amazon will lead the way.
Digital Ad Trends to Watch in 2019, Mobile to Account for 71% of Digital Ad Spend
Programmatic SSP Pubmatic released on Tuesday morning an elaborate report detailing digital ad trends to watch in 2019. The highlights include a look into how mobile, video, and of course programmatic itself will continue to evolve in the coming year, reshaping the way brands reach customers.
Commentary
Street Fight’s Predictions for 2016: Part One
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Street Fight Hyperlocal Analyst Predictions for 2016
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.
Latest Posts
Sponsored Content: Localizing Your Pay-Per-Click Campaigns
After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.
Street Fight Daily: Amazon Might Crowdsource Delivery, Square Introduces Apple Watch App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Flex Could Be a New Way to Get Your Packages, Report Says (Mashable)… Square Cash for the Apple Watch Lets You Send Money From Your Wrist (The Next Web)… Here’s How the Post Office is Taking On UPS, FedEx, and Amazon (Fortune)…
Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
Street Fight Daily: Uber Launches Food Delivery, Facebook’s Ad Tech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… UberEats Comes to San Francisco, Where Food Delivery Is Hot (Recode)… With Retooled Atlas Under the Hood, Facebook Closes in on Linking Ads to Sales Across Devices (AdAge)… Retail Tech Meets Consumer Reality: Cracking the Consumer Path to Purchase Code (PYMNTS.com)…
What Local Marketers Can Learn From the Trials of Google Plus
With Google’s recent announcement that Google Plus will be decoupled from YouTube and other services, industry watchers are predicting that this may be the beginning of the end for the social network. Here are a few lessons a local marketer might learn from the social network’s challenges.
Sponsored Content: Home Improvement Chains Should Aim for More, Better Customer Engagement
Lowe’s and Home Depot duked it out in this month, with Home Depot roundly trouncing its competitor on key areas of local presence. Lowe’s showed in local advertising, but faces challenges elsewhere. Digital marketing company Where2GetIt crunched numbers to compare how the two are branding locally and how that is affecting local consumers…
Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…
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