Street Fight Daily: Crowley on Foursquare’s Future, Google Still Working on Same-Day Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

One Year After Relaunch: Dennis Crowley on the Future of Foursquare (VentureBeat)
“My personal goal is to get some version of Foursquare in the hands of hundreds of millions of people,” said Crowley, who will be headlining at Street Fight Summit. “Those recommendations that buzz you — we send a million a day; I want to send 100 million.”

Google Puts Exec Behind ‘Buy Button’ in Charge of Express Delivery Service (Recode)
Google has appointed Brian Elliott, a lead on business development of its Shopping unit, as the general manager of Google Express. It marks the third recent executive shuffle for the same-day delivery service, which has struggled to gain ground in the market bridging online and offline retail. And it’s another indicator that Google continues to search for its footing in commerce.

6 Reasons Why Beacon Programs Fail (Street Fight)
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.

Groupon Reports Profit but Still Falls Short of Expectations (Wall Street Journal)
As it faces slowing customer growth and struggles to add higher-margin inventory, Groupon warned that current-quarter results would also miss estimates. In the second quarter, the gain from the company’s Ticket Monster sale in April offset its loss from continuing operations. (Subscription required.)

Understanding The Future Of Mobility  (TechCrunch)
Building business around the concept of mobility is already creating both great opportunities and economic dislocations. The various trends emerging from mobility will bring about a future that is safer, cheaper, offers more choices, and is more resource efficient.

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe (Street Fight)
Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.

How a Bad Yelp Review Early On Can Kill a Fledgling Business (Inc)
“When customers are very uncertain with regards to their preferences, they tend to purchase products or services that they do not like and leave bad reviews. If they so happen to be one of the first customers to rate the business, the bad review is a condemnation to death,” reads a recent Cornell University study on Yelp.

This Is How Rivals Are Trying to Compete With Amazon (MarketWatch)
Companies like Walmart, Target, and Bed Bath & Beyond have been rolling out new services to increase the convenience of in-store shopping, pick-up, and delivery.

Need a Taxi to the Airport? Options Expanding Beyond Uber (New York Times)
New ride-sharing alternatives like Via, Bandwagon, and RideWith are springing up in major cities and at airports. At the same time, established services like Uber and Lyft are continuing to expand to more corners of the world while adding bells and whistles.

Back-to-School Still Means Back to the Store (eMarketer)
Back-to-school shoppers are likely trekking to brick-and-mortar stores this summer. In June 2015, 91% of US parents planned to shop for back-to-school items in-store this year, vs. 37% who cited retailer sites, 16% cash-back sites, and 7% mobile shopping apps.

Street Fight Launches ‘Local Visionary Awards’ to Honor the Industry’s Best and Brightest (Street Fight)
For four-and-a-half years, Street Fight has been the go-to resource for people working in local media, marketing, commerce, and tech. Building on that history, today we are launching a 10-category competition designed to honor the very best campaigns and ideas in local.

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