News and Analysis

RhythmOne Introduces Linear TV Attribution Partnership with Placed

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Marketing technology end-to-end platform RhythmOne announced an expansion of its relationship with attribution solution Placed this week, incorporating linear tv measurements into their already existing partnership.

Google Local Services Reportedly Expand to Canada, Signaling Rapid Growth

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Launch in 2015 in Silicon Valley’s home court, Local Service Ads have since expanded to a whopping 90 markets in the U.S. and are now making their way abroad, where searches for local services are abundant.

The Numbers on Mobile’s Role in Holiday Shopping This Season

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The results of a survey released just last week by mobile ad firm AdColony go beyond the already stale proclamation that the mobile revolution has taken over retail, pointing instead to granular details about just how consumers are using mobile today. We provide the highlights.

Commentary

Street Fight’s Predictions for 2016: Part One

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Rating Street Fight’s 2015 Predictions

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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark.

Street Fight Hyperlocal Analyst Predictions for 2016

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With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.

Latest Posts

Case Study: Restaurant Group Integrates Data for Targeted Customer Marketing

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Fig & Olive’s guest management system has been set up to match reservations to POS data, which allows marketer Matthew Joseph to track the dining habits and visit frequency of guests. This information is then used to run automated marketing campaigns.

Street Fight Daily: An Inside Look at Amazon, Can Facebook Finally Conquer E-Commerce?

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Amazon: Wrestling Big Ideas in a Bruising Workplace (New York Times)… Facebook’s Last Push Into E-Commerce was a Disaster, but It’s Gearing Up to Try Again (Business Insider)… Location Inaccuracy is a Bigger Problem Than Fraud (AdExchanger)…

Openings and New Hires at 4Info, Matchcraft, Foursquare and Yieldbot

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Triangle Business Journal gets a new president, Verve Mobile staffs up, and the Daily Voice hires a new publisher.

LBMA Podcast: Forbes Partners With Tinder, Proxbook’s Thomas Walle Jensen

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On the show: Peaceful walking by Walkonomics; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence.

Street Fight Daily: Uber Will Return Your Online Purchases, Samsung Preps for Mobile Payment Launch

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Uber Is Fixing Online Shopping’s Most Annoying Problem (Refinery29)… Samsung Pay to Launch September 28 in U.S. But Will Businesses Accept It? (Recode)… Stores Suffer From a Shift of Behavior in Buyers (New York Times)…

Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

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According to the report from Netsertive and Borrell Associates, 38 percent of local businesses cited “too much paperwork” as the greatest barrier to co-op marketing, and another 38 percent cited “too many rules.”

Why Local News Sponsorships Are More Relevant than Ever

How the Local Media Consortium Is Leveraging Its Relationship With Google for Higher CPMs

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The Local Media Consortium is working to turn “digital dimes” back into the dollars. To see how the group is progressing, we recently spoke with Tobias Bennett, LMC’s “programmatic advertising champion.”

Street Fight Daily: Macy’s and Alibaba Join Forces, Amazon Changes Retail Ad Terms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alibaba Lands Macy’s as the First U.S. Department Store For Its Online Portal (Fortune)… Amazon Changes Terms for Retailers Advertising on Its Site (AdAge)… Layoffs Hit Groupon’s Restaurant Software Unit as Breadcrumb Founder Leaves (Recode)…

How SMBs Can Respond to the ‘Uber Effect’

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If the past 15 years have taught us anything, it’s the resilience of brick-and-mortar businesses. Effective enterprises sense and respond to change by incorporating new technology and business models while relying on their distinct advantages, such as face-to-face service and distinctive ambience.