LBMA Podcast: Forbes Partners With Tinder, Proxbook’s Thomas Walle Jensen

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook.

Top stories of the week

1. Walkonomics app 7:55
2. Forbes creates Tinder-powered app for speed networking 13:00
3. Blind French hikers cross mountains with new GPS app 17:25
4. AwareCar 21:00
5. Embarcadero Technologies launches BeaconFence 23:25

Special Guest

Thomas Walle Jensen – Proxbook 26:30

LBMA Member Case Studies

1. Target launches new beacon program 34:50
2. Coke tests emoticons on bottles and cans in Asia 36:35
3. Hampton Inn – tests beacons with SnipSnap and Signal360 38:15