News and Analysis
Brands See Risk and Reward When Automating Reputation Management
With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online. How are brands coping with the challenge?
Freckle IoT Announces Attribution Backed by Fully Compliant First-Party Data
With privacy top of mind for marketers, offline measurement firm Freckle IoT is hitting the market this morning with an expanded attribution product backed by just about the most compliant consumer data on the market. Its compliance is secure because it comes from Killi, a consent management company also founded and headed up by Freckle Founder and CEO Neil Sweeney.
Urban Airship Rebrands as Airship, Offers Broad Suite of Mobile Customer Engagement Solutions
In a bid to expand its solutions well beyond push notifications, marketing firm Urban Airship is dropping the qualifier Urban from its name and launching a new identity as Airship, a customer engagement company that works with brands to target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels.
Commentary
Are Community Networks the Final Frontier for Local Publishers?
What if local publishers changed their strategy to focus exclusively on engaging and connecting their community at large? It still requires the great content that they create daily, but also a powerful and relevant search experience for users, more calls to action, and a more native and engaging mobile experience.
How Businesses Can Take Advantage of the Massive Opportunity in Local Data
The difficulty of accessing local data has been changing with the rise of smartphones. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit the world around them.
Online-to-Offline: Is Local’s Holy Grail Within Reach?
The outcome could be the biggest step towards local ad attribution we’ve seen yet. And Facebook’s sheer scale will force more advertisers’ hands — especially those still not doing more to measure activity where $7 trillion in U.S. consumer spending happens.
Latest Posts
Zenchef CEO: The Restaurant Tech Sector Is Booming
French company Zenchef, which offers an all-in-one marketing solution for restaurants, has taken on the challenge of uniting thousands of European eateries on one platform. With 2,500 customers in France, Spain, and the UK, and plans to expand to Germany, Italy, Portugal, and Turkey in 2016, co-founder and CEO Xavier Zeitoun said “the key in this market is distribution.”
Street Fight Daily: Groupon Replaces CEO, Slack Partners with Lyft and Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Replaces CEO Eric Lefkofsky with COO Rich Williams (Recode)… Slack’s Newest Feature Lets You Call a Lyft (Fast Company)… The Artist Formerly Known as Ecommerce (Venture Inside)…
Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing
Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.
Constant Contact CEO Touts ‘Distribution Benefits’ After $1.1 Billion Acquisition by Endurance
Endurance International Group, which operates a stable of small business-oriented services, has acquired email marketing giant Constant Contact, in a transaction valued at $1.1. billion. Constant Contact will become the largest brand under the Endurance umbrella. “It’s taking our mission further by getting broader distribution. That’s the number-one rationale for the acquisition,” said Constant Contact CEO Gail Goodman.
Street Fight Daily: Google’s Drones to Hit Skies by 2017, Apple’s New Indoor Mapping App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plans to Deliver Packages with Drones by 2017 (Business Insider)… Apple’s ‘Indoor Survey’ App Maps Venues Using Radio Frequencies (The Next Web)… Amazon to Open First Brick-and-Mortar Bookstore (Wall Street Journal)…
#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals
Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.
How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills
Like other dailies, the Milwaukee Journal Sentinel has taken big hits in advertising and distribution revenue on the print side, but it’s still profitable. To find out how the Journal Sentinel uses quality journalism to stay in the black, Street Fight spoke with editor and senior vice president George Stanley.
#SFSNYC VIDEO: How the World’s Largest Advertiser, P&G, Targets Consumers on a Local Level
In a wide-ranging Street Fight Summit fireside chat, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India.
Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Kills Two Businesses: Local Daily Deals and Its Square Competitor (Recode)… The $21.8 Billion Reason Ultra-Personal Online Ads Are Coming (Fast Company)… Pondering Homejoy’s Failure (Medium)…
LBMA Podcast: Google Unveils Shopping Insights, Uniqlo Monitors Shoppers’ Brainwaves with UMood
On the show: Google unveils Shopping Insights tool; Uniqlo’s UMood monitors shoppers’ brainwaves to help them pick the perfect t-shirt; Zikit’s “Now or Never” coupons; paying with sounds; Short Edition short story vending machine; Unmapped; Pixie tags; GPS-based metering in New York City. Plus, news from UNICEF and Target; and MapQuest.
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