News and Analysis
6 Marketing Automation Solutions for Cannabis Businesses
The cannabis vertical is filled with dispensaries, laboratories, growers, manufacturers, and on-demand delivery services. More broadly speaking, the industry is comprised of plant-touching businesses (growers, processors, dispensaries) and ancillary businesses (delivery apps, payment processors, technology solutions). What businesses in both of these categories rely on is marketing to attract and retain customers, which helps to explain why the number of marketing automation solutions for cannabis businesses is growing so quickly.
Here are six examples of marketing automation platforms aimed at the cannabis industry.
To Meet Consumer Demands, Automotive Marketing Goes Vertical
While customer feedback is coming in from every direction, the automotive industry has done a better job of funneling reviews into vertical-specific platforms than some other industries. Large auto retailers like AutoNation are making major data stack investments, while others are working to improve their online ratings and reviews by engaging more frequently on sites like Facebook and Yelp as well as on automotive-specific platforms like Cars.com and Edmunds.
Jump of 0.1 in Five-Star Review Averages Can Make the Difference on Conversion
When customers are looking for a quick fix and do not intimately know the shops around them, star-rating averages are crucial. A new report by location-based marketing firm Uberall indicates they are so influential in consumer decision-making processes that a mere 0.1-point jump in a store’s average rating can increase its conversion rate by 25%.
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