Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance (Mashable)
Following Lyft’s lead, Uber on Thursday began rolling out a new option for passengers to schedule rides up to 30 days ahead of time, marking a departure from the traditional on-demand model of requesting a ride at the moment you need one. The option is currently available for riders in Seattle with plans to expand to markets globally, according to a blog post from the company.

Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants (Business Insider)
Verizon’s $3.5 billion bid for Yahoo’s core internet business is in the lower price range and is considered a “laggard” compared to other bids that exceeded $5 billion in total. Unlike some of the other bids, Verizon’s bid does not include Yahoo’s patents or real-estate property, each of which is estimated to be worth an additional $1 billion.

Street Culture: Birdzi Finds Liberation in Lack of Corporate Hierarchy (Street Fight)
“What happens a lot of times in corporations is you find that decisions are made that can’t be questioned,” says CEO Shekar Ramen. “We don’t have any of that and we want to maintain the flat nature of our company as much as possible.”

How Do Food Delivery Startups Stay in Business? (Recode)
San Francisco-based Munchery is one of many startups trying to change the way we eat. Its approach is to prepare meals at a central kitchen in one of its three markets (the Bay Area, New York and Seattle) and then deliver them to paying users in a 30-40 mile radius. Munchery CEO Tri Tran defended his company’s approach as better for the consumer because it keeps meal costs down.

8 More Community Sites Climb to Michele’s List Revenue Pinnacle in 2016 (Street Fight)
Overall, 78% of the 96 sites in the closely watched survey of independent news sites reported revenue increases in 2015, with 13% saying they doubled revenue and close to a third reporting gains of 50%.

Pinterest Is the Top Social Media Platform for Online Shoppers (Business Insider)
According to data from Kleiner Perkins’ 2016 Internet Trends report, charted for us by Statista, Pinterest was the most popular social media platform among online shoppers, with 55% of US internet users picking it as their top choice. The report pointed out that Pinterest works well for shopping and finding products because of its image-based design.

Do You Have the Right Local SEO Tools for the Job? (Search Engine Land)
Andrew Shotland: Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Here’s a close-up look at an expert’s set of tools.

How to Make Multichannel Marketing Work (eMarketer)
More seasoned marketers understand that multichannel marketing isn’t just about executing in multiple channels but integrating them. This more holistic, omnichannel definition that includes online and offline channels is now the norm, as are hopes for its implementation.

Siri Will Get a Big Makeover at Apple’s WWDC Show (Mashable)
We’re just a few days away from Apple’s annual Worldwide Developers Conference, better known as WWDC. Each year, Apple packs developers (and the press) into a crowded theater to show off its vision of how its ecosystem will evolve over the next 12 months. The big rumors ahead of WWDC point to Siri getting a major overhaul. And it’s time.

Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too (Recode)
For a long time, app creators have helped prop up big internet companies like Facebook and Google by paying to promote apps that would otherwise stay buried in Apple’s App Store. Now Apple wants in on the action. Ahead of its WWDC developer conference, Apple confirmed reports it will introduce search ads inside its App Store.

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