As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.
Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .
When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.
With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.