Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Apple is Opening Up Siri, Maps, and Messages to Outside Development (Observer)
Siri is finally old enough to leave home. Apple is opening up Siri, Maps and Messages to third-party development, the company announced Monday at its annual Worldwide Developers Conference (WWDC) in San Francisco. Mashable: Apple is turning Siri into next-level artifical intelligence. Recode: Apple Pay is coming to websites, a potential boon for retailers.

Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App (AdWeek)
Today, the company announces the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run.

Why Attributes and Identities Matter in Local Search (Street Fight)
Gib Olander: Google continues to remind businesses that location data is the foundation of their brands. The question is whether your business is taking advantage of the opportunities Google is creating to use location data to build your brand.

Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data (Observer)
A new service turns your face into a credit card. As futuristic as that sounds, the more compelling story is the nudge it could give consumers to permit its vendor to keep a record of where they go. Google’s new “Hands Free” payments system has been seen live in the wild in the South Bay area of California

5 Pay-By-Mobile Vendors for On-Demand Parking (Street Fight)
Parking is among the most popular uses for mobile payments, with 19% of consumers having paid for parking with their smartphones and 26% indicating they’d be interested in doing so. Here are five examples of vendors offering mobile payment parking solutions right now.

U.S. Marketers Plan to Invest More in Loyalty Programs by 2017 (eMarketer)
The majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, according to research. And about 13% said they anticipate significant increases in spending on such programs.

2 Strategic Opportunities for Local Service Area Businesses (Search Engine Land)
Are you having a hard time taking advantage of Google’s local results as a service area business? Corey Barnett provides some ideas on how to improve your SMB’s visibility.

Analyzing Microsoft’s LinkedIn Buy (CBS)
For Microsoft, the deal presents an opportunity to cement itself as the tech company for the world’s professionals, helping them find jobs, learn new skills and do their work. Microsoft will also look for ways to combine Microsoft’s software for workers with the information stored in LinkedIn’s online professional network.

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