News and Analysis
Report: Reviews for Local Businesses Are Essential. Ratings Below 4 Stars Are Deadly
If it had not already been clear that building up a significant inventory of positive online reviews is key to attracting new customers to a business, let doubt linger no further.
A whopping 52 percent of consumers ages 18-54 “always” read reviews when searching for local businesses, and only 53 percent will consider a businesses with fewer than four stars, according to survey of 1,005 US-based consumers by marketing platform BrightLocal. Eighty-two percent of consumers overall read online reviews.
Connected Consumers Are More Demanding Than Ever – How Retailers Are Adapting
As the omnichannel approach to retail takes off, industry insiders are beginning to wonder whether giving shoppers what they want, when they want it, across any connected device, is causing consumers to develop unrealistic expectations about the types of experiences and services their favorite stores can provide.
Report: Holiday Shoppers Prioritize Speed in Retail Experience
Among the survey’s most surprising findings is how quickly shoppers are willing to abandon their favorite retailers when those stores don’t have the items they want. Aptos found that 47% of shoppers will start looking elsewhere if their favorite retailer runs out of an item they’re looking for during the so-called Golden Quarter. Additionally, Aptos found that more than half of consumers (60%) say they will abandon their baskets if they find their items for cheaper elsewhere.
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Survey: Demand for Multichannel Programmatic Is Promising
Nearly one-third of the respondents in Street Fight’s survey who also said that local media and content was important for their marketing were thinking about such cross-channel programmatic. Interest appeared highest for marketers who found local TV effective, but also played strongly with radio and print fans.
Street Fight Daily: Uber and Didi Close $35B Deal, Most Businesses Still Lack Mobile Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells China Operations to Didi After Losing Billions… Even as Mobile Gobbles Up Web Traffic, 80% of Businesses Lack Long-Term Mobile Strategies… Excited about Google’s New Map Ads? You Should Be!…
Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales
The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.
Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.
Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…
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