How Much Should We Still Care About Duplicate Content?

There has been a belief that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix. But is that still the case?

4 Ways to Track Traditional Local Media Using Digital

Digital and traditional media can work together. Traditional efforts often drive users to search engines, websites and social media platforms. If you own the SERP for your brand, you’ll be able to control what the user sees as they respond to your traditional media campaigns.

Parsing Google Fred and Other Quality Updates: How to Prepare or Recover

If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.

SMB Content Marketing: Avoid the Backward Approach

Whether a business is local or not, content drives the bulk of digital marketing. A successful content marketing campaign involves topics that resonate with the intended audience, creates buzz on social media and attracts high quality links. Yet, the approach that many people take to content marketing is backward.

A Look at Google’s ‘Quality Rater Guidelines’ Over Time: How to Put Information Into Action

Google is vague on a lot of things, but every now and then we get a glimpse into what the search giant values and deems important — as we do in the recently updated Quality Rater Guidelines.