News and Analysis
PlaceIQ Buys Freckle IoT, Marking Second Instance of Location Consolidation in 2 Days
Location intelligence firm PlaceIQ bought fellow location data and measurement company Freckle IoT. The financial terms of the deal were not disclosed.
The move comes just a day after the bombshell announcement that location leader Foursquare was merging with location data firm Factual. Speculation that the Foursquare-Factual merger could portend additional consolidation in the location data-driven marketing and insights industry came to fruition quicker than analysts could have predicted.
Foursquare Merges with Factual, Forming Location Intelligence Powerhouse
Location intelligence firm Foursquare is merging with location data firm Factual, the companies announced today. The financial terms of the deal were not disclosed. Factual founder Gil Elbaz will join Foursquare’s executive team and board of directors.
The deal pairs Foursquare’s best-in-class location-based attribution technology and developer tools with Factual’s top-notch audience segments, Foursquare CEO David Shim told the Wall Street Journal. Industry insiders say the move may portend additional consolidation during the COVID-19-fueled economic downturn and positions Foursquare as an even stronger leader in the space.
Making Sense of the Crowded Customer Data Market
In the wake of Facebook’s Cambridge Analytica scandal, Europe’s General Data Production Regulation, and the California Consumer Privacy Act, the massive market for consumer data no longer operates unbeknownst to most Americans. But for digital marketing practitioners and the average consumer alike, making heads or tails of the industry is no easy task.
To break down the different kinds of customer data in the market, the impact of data sharing and selling on consumers, and the potential of privacy regulations to shape the industry going forward, Anindya Datta, founder, CEO, and chairman of Mobilewalla, recently checked in with Street Fight.
Commentary
Can Facebook Contend in Local Search?
Facebook has been formidable in a few key areas of local — mostly among SMBs. It has penetrated further in SMB adoption than any other entity to date, and Street Fight data indicates sustained growth. That’s half the battle for Facebook: The other half is gaining equal favor as a local search and discovery engine among users.
Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales
With the right approaches and strategies, stores can connect with consumers throughout December, even as the clock ticks down to everyone’s end-of-year celebrations. So, hitch your sleigh to the following five activations — put these in your marketing mix and get ready to toast your company’s end-of-year sales with a cup of retail cheer.
Google Websites — To Infinity and Beyond?
“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”
Latest Posts
Street Fight Daily: Facebook Launches Dynamic Ads for Retail, Google Debuts Allo
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches ‘Dynamic Ads for Retail’… Google Launches Smart Messaging App, Hoping It Will Gain Traction as Platform… Amazon May Be Tinkering with Its Price-Comparison Pages…
Belly Launches Loyalty Platform for Enterprise Retailers
According to the company, the new product will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving retailers with large physical store footprints the opportunity to design more unified experiences across in-store, mobile, and online channels.
Yelp Courts Developers With New Tools for Integration
The program includes tools for developers to build with the Yelp Fusion API and Yelp’s local data, along with additional integrations. An updated developer portal will give developers better access to search more than 50 million local businesses across 32 countries.
Street Fight Daily: Salesforce Brings AI to the CRM Masses, Yelp Courts Developers with New Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Salesforce Brings AI to the CRM Masses with New System, Einstein… Marketers Are Getting the Snapchat Targeting Data They Want. Will It Scare Off Users?… Google Trips App Helps Plan Personalized Travel…
How Apple’s Subtle AR Play Could Impact Local: Sights and Sounds
Apple just entered augmented reality, without anyone really noticing. Though the iPhone 7 was met with a collective ‘meh,’ the real impact is below the surface, where the world’s biggest company collides with tech’s biggest opportunity.
HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market
HomeAdvisor CEO Chris Terrill has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct. 25th in NYC, he’ll take the stage at Street Fight Summit.
Street Fight Daily: Lyft Foresees All-Robotic Fleet by 2021, Oracle Launches Chatbot Dev Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Says Robots Will Drive Most of its Cars by 2021… Oracle Launches a Chatbot Development Platform… How Tech Companies Disrupted Silicon Valley’s Restaurant Scene…
Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust
Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.
Taking Proximity Tech Beyond Promotional Offers
Once a beacon program is successful with promotions, many retailers think they only need to maintain what they have. But the technology also affords retailers a number of other opportunities to reach and engage with customers beyond simply delivering offers.
LBMA Podcast: Everyware, Shake Shack, and Carling’s Beer Button
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Delta Airlines + Snapchat, Revel Systems & Punchh, OfferUp gets $119M, Hilton Hotels, IKEA’s Dining Club, Trackr + Alexa, and Neiman Marcus.
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