News and Analysis
KEVANI, Taking Localized Approach to OOH, Announces New LA Property
When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.
Innovation Brief: Girls Who Code, Facebook Messenger, and Humanoid Robots
Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Girls Who Code, Facebook Messenger payments, and humanoid robots.
Reputation Report Shows Increasing Relevance of ​​Google Business Profiles
Examining 3.7 million shopper reviews online, Reputation found that Google Business Profiles now have more impact on a location’s findability than any other factor. With 90% of consumers reading reviews before making a purchase, and review volume up 12% from 2020, retailers can’t afford to miss out on the opportunities that localized online marketing provides.
Commentary
Outsourced or In-House Delivery? We Did the Math
Local delivery is rapidly becoming a must-have for all kinds of businesses—people have become accustomed to online ordering and speedy delivery. According to a Go People survey, 65% of retailers will offer same-day delivery by the end of 2019, and according to Technomic, food delivery volume will grow by 12% year-over-year from 2019 to 2023. The question isn’t whether your business should offer delivery, but how.
Tim Cook Demands New Commitment to Responsibility from Big Tech
With the moral and commercial high ground in clear sight, Tim Cook used the spotlight at Stanford University’s commencement ceremony Saturday to slam Big Tech peers Google, Facebook, and Twitter for failing to take responsibility for the hateful content and disinformation on their platforms.
How to Use Facebook’s Simplified Campaign Structure to Your Advantage
It’s a brave new advertising world. The algorithms are taking over, whether human advertising managers like it or not. Our best bet is to understand how the algorithms work and to give them the freedom, the data, the budgets, and the creative assets they need for optimal performance.  The Facebook algorithm will take away budget lever from humans when Campaign Budget Optimization becomes mandatory in September 2019.
Latest Posts
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…
5 Tech Companies Changing the Grocery Industry
The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.
ThriveHive Balances Software and Human Support to Power SMB Marketing
“So many people on the software side just want to solve everything with software, and on the agency side, there’s too much of a bias toward people. We think the right combination is in between,” said Steve Gottlieb, senior director of demand generation at ThriveHive.
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…
Openings and New Hires at GroundTruth, Attune, Cardlytics
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.
Raise Report: Usermind, Red Points, True Fit Score New Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition also includes funding for Closetbox, CircleCI, Apartment List, and Grove Collaborative.
LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes
Street Fight Daily: Faltering Snap Courts Publishers, WhatsApp Rolls Out App for Small Biz
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Facebook Retreats from Publishers, Snap Goes on the Offensive… WhatsApp Launches a Separate App for Small Businesses… Mobile Phones Driving Search Ad Growth…
Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News
CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.
Sponsored: How Location Intelligence and Software-as-a-Service Will Take Over in 2018
Location data and technology companies thrived in 2017 and are looking to expand on their success this year. Probably the best indication that location intelligence is here to stay and growing are the better regulations and user-friendly initiatives that are being adopted by different players in the ecosystem.
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Google’s New AI Search Rules Create a Challenge for MULO Brands