A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Social Sees Precipitous Decline in Google Search Visibility While Video Rises (MediaPost)
U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced the highest loss in visibility, according to data released Monday.
Selling to Multi-Location Brands: Who Makes the Decisions (Street Fight)
David Card: Across tactics, over a third of those big companies we surveyed manage local digital marketing in a centralized fashion, but a similar number do so locally or regionally. Local sites and email are the tactics most often de-centralized; mobile and paid search the most often centralized.
Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up (CNBC)
It’s no surprise Amazon has been dubbed the enemy of the retail world, stealing market share from traditional players. But some (including Kohl’s, Nike, and Sears) have decided it’s better to work with the e-commerce giant than clash and compete.
5 Text Messaging Platforms for Businesses (Street Fight)
Millennials don’t want to call businesses for answers to basic questions like store hours or product availability. That’s part of the reason why click-to-call platforms have taken off in recent years. Here are five vendors with click-to-call platforms for businesses.
With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups (Digiday)
As Facebook deprioritizes publisher content and potentially makes brand advertising more important, agency buyers are increasingly pitching Facebook groups to advertisers.
Verizon’s Oath Could Challenge the Duopoly, But It Must Act Fast (Business Insider)
Mike Shields: Oath promises it can help advertisers who are tired of the Google-Facebook duopoly by using its vast pool of data for ad targeting. And now it’s getting more help in that fight.
Amazon Go Has the Potential to Change How Consumers Think About Automation (AdWeek)
While retailers and grocers don’t need to start panicking, one industry analyst says you should be paying attention to how Amazon Go is likely to change consumer expectations.
Uber CEO Hopes to Have Self-Driving Cars in Service Within 18 Months (TechCrunch)
“True autonomy for every single use case, is some ways away,” Khosrowshahi began, acknowledging that the problem is a massive one to solve. But he suggested that the first Uber autonomous vehicles to be deployed commercially would be on streets relatively soon.
How Marriott’s Loyalty Data Program Drives Its Media Ambitions (AdExchanger)
For Marriott, the data-driven plan has meant taking more ownership of media production, including travel news sites and documentary features, as data ties creative content to bottom-line results.
Bolt Launches an Amazon-Like Checkout Experience for the Rest of Online Retail (TechCrunch)
A startup called Bolt wants to give e-commerce retailers a better shot at competing with Amazon. Operating in stealth for a year, the payments platform has grown to 100 online merchants.