A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
As Facebook Retreats from Publishers, Snap Goes on the Offensive (Digiday)
Publishers still reeling from the Facebook news feed-pocalypse might find comfort in Snapchat. The disappearing messages app is stepping up efforts to curry favor with publishers. TechCrunch: Snap lays off at least two dozen.
Openings and New Hires at GroundTruth, Attune, Cardlytics (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.
WhatsApp Launches a Separate App for Small Businesses (The Verge)
WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read.
Raise Report: Usermind, Red Points, True Fit Score New Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition also includes funding for Closetbox, CircleCI, Apartment List, and Grove Collaborative.
Mobile Phones Driving Search Ad Growth (MediaPost)
Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research on search marketing trends.
Why Premium Publishers Are in Prime Position for 2018 (eMarketer)
Premium publishers have had their share of woes over the past several years thanks to ad blocking, ad fraud, brand safety and much more. But change is on the horizon.
3 Ways Voice AI Will Change the Way We Shop This Year (AdWeek)
Amit Sharma: With voice-activated shopping, brands can build loyalty while selling more. But it also comes with challenges, and the biggest, from my perspective, is discovery.
How Amazon’s HQ2 Finalist Cities Compare (Recode)
All the finalists have a ready supply of tech talent. As we noted earlier, real estate leases and rentals make up just 4 percent of a tech company’s operating expenses, while payroll alone makes up about 50 percent.
Spotify Has a Plan to Take on Radio and Reinvent Podcasts (Bloomberg)
Spotify, the world’s largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.
LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes