The World Outside is Frightful—Drive Holiday Sales with Social Media Instead

The challenges of driving holiday sales in 2020 do not signify the end of retail, as many sensationalized headlines would have you believe. This e-commerce-focused season is, however, a siren call to local retailers who have yet to take social media marketing seriously.

In the absence of typical frantic holiday shopping foot traffic, social media is a necessary part of holiday marking to effectively reach consumers who opt to stay inside.