How Diverse Content Production Helps You Become A Thought Leader

Blog posts are great, but they’re not the only thought leadership format. Videos and other media can expand your reach and boost your reputation.

Should You Change E-commerce Platforms? Pros & Cons

If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.

Risks to Consider When Using Public Wi-Fi

The next time you stop somewhere to grab a coffee, you should think twice before taking out your phone and looking for available networks. Public Wi-Fi may be a strong positive overall, but there are dangers inherent to using it, and you need to be aware of them. That’s why we’re going to cover them in this piece — so let’s run through them.

Video Trends For 2020 All Consumer-Facing Brands Need To Know

Video is already an effective and established form of content for consumer-facing brands. But as a content format, it has undergone dramatic developments in recent years, changes that look set to continue in 2020. The new year will feature more personalized videos, long-form experimentation, 360-degree footage, and shoppable images.

Read on to learn more about the video trends for 2020 your brand needs to know.

4 Lesser-Known Social Platforms Effective For Marketing

Ask someone to name a social media platform, and you’ll probably get the same answers: Facebook, Instagram, Twitter, and so on. But it’s easy to forget that there are other powerful social platforms out there carving out a niche for themselves.

For marketers, these present an untapped opportunity. Read on to discover four lesser-known social platforms that will be great for connecting with prospective customers in 2020.