News and Analysis
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
The MULO Dozen: June Brands in Review
In addition to our ongoing reporting about technology, creative innovations, and openings/closings in the MULO (multi-location) brand space, we publish this monthly quick-read summary of some of the developments at retailers, restaurants, and service brands. Whether you have just a few minutes or a few hours each month to track MULO trends for brands, Street […]
Commentary
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Latest Posts
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
Survey: 59% of Retailers and Restaurant Chains Plan to Increase Investment in Location Tech
The group found an industry on the precipice of major change. While most restaurant chains and retailers aren’t currently leveraging location data enterprise-wide, the survey found that executives are increasing their investments in location technology and expect to see the benefits of those efforts within months.
Thanx Expands Access to Enterprise-Grade Loyalty Programs
Bespoke loyalty programs used to be reserved for the largest national brands. Restaurant chains like Pizza Hut, Chili’s, and Starbucks generated massive success as some of the first players in the industry to let customers earn and redeem rewards from their mobile phones. Now, the loyalty, CRM, and guest engagement platform Thanx is looking to bring those same high-end features to the broader business market.
How to Leverage Mobility Data to Bring Consumers Back In-Store
Rising inflation is changing the way consumers shop and decreasing the number of trips people make to brick-and-mortar stores. While the change in behavior could be a stumbling block for some specialty retailers, it’s also providing brands with an opportunity to more effectively leverage mobility data to target consumers in ways that weren’t possible prior to the pandemic.
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