News and Analysis
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
AI Powered Yext Social to Boost Brand Local Engagement
Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]
How to Score a MULO Touchdown: 7 Winning Points
Multi-location retailers, restaurants, and even service businesses (the MULO ecosystem) stand to benefit from football season — if they have the right marketing and sales playbook! Applebee’s (a 42-year-old brand with 1,600+ locations) forged a deal with the NFL. But even those brands who are late to the game this football season can profit from […]
Commentary
Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy
While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.
Location-Based Marketing Association: Walmart Partners with Roku on Shoppable TV Ads
In this episode of Location Weekly, the Location-Based Marketing Association covers the Waymap app helping the visually impaired navigate public transit in D.C., Kiwibot rolling out a fleet of advertising robots in Peru, and Walmart partnering with Roku to stream shoppable TV ads. Plus, there’s a auest Interview with Nick Patrick, co-founder and CEO of Radar.
How to Overcome Roadblocks in Your First-Party Data Roadmap
What is holding brands back from developing robust first-party data strategies? Often, the roadblocks can be attributed to uncertainty, accessibility, and structure. While daunting, these are not insurmountable barriers.
Latest Posts
6 Highly Effective Ways to Generate Trust in Your Ecommerce Site
Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors.
Yelp Provides Peek into Local Commerce Misinformation and Other Bad Practices
Everyone tuned into local commerce knows that fraudulent local reviews are a problem. But how big is the problem, and what can marketers and platforms do to diminish it?
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
Study: Consumers Skittish on Spending in 2023
Strong labor markets and a growth in wages have helped consumers maintain spending on discretionary items until now, but a new study released by the National Retail Federation and Affinity Solutions paints a less optimistic picture of the year ahead.
Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs
The shopper intelligence firm Catalina and Kroger’s retail data and analytics unit, 84.51°, are collaborating on a solution that will deliver Kroger’s digital promotional offers to customers who shop exclusively in-store.
Agencies Are Embracing ChatGPT. Is That a Mistake?
In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.
How Brands Can Use Apple Business Connect to Reach Local Customers
With access to Apple Maps Insights, multi-location brands should have a much better sense of which locations are performing well, which ones need attention, and how performance is trending over time.
Super Bowl LVII Ad Landscape Shaped By Economic Uncertainty
With so much economic uncertainty in 2023 — including mounting layoffs at tech giants like Microsoft and Google — Sol Marketing CEO Deb Gabor believes advertisers may choose to focus on promoting small-ticket items during this year’s game, like snack foods and beverages, while brands selling big-ticket items are largely out.
Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent
The Home Depot-Meta incident imparts a broader lesson about the limitations of basing a data privacy strategy on the collection of first- or zero-party data.
Is Sustainability the Latest Retail Marketing Fad?
While countries like France are laying down the law regarding sustainability in fashion, retailers across the U.S. are preparing to capitalize on consumer interest in eco-friendliness as a marketing tactic.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem