News and Analysis
The C-Store Five: Consumers Love These Convenience Store Brands
As we’ve covered in Street Fight, the C-store (convenience store) is a MULO (multi-location) category that is having a moment—a huge moment. Formerly viewed as the corner bodega or the highway stop for gas, smokes, emergency items, a beverage, and a bathroom break, C-stores are starting to play a more prominent role in the retail […]
How Criteo Uses AI for Retail and the Customer Journey
Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]
MULO Brands With Soul August Pick: Sheetz
C-stores are a MULO (multi-location) brand category that often doesn’t get enough attention. Also known as convenience stores, the industry encompasses roadside retailers and neighborhood chains that we frequently rely on for last-minute grocery purchases, emergency items, and snacks/beverages. Given the transactional nature of these businesses, we don’t often consider them to have a “culture.” But Sheetz […]
Commentary
GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
The Value of Business Agility
Business agility is not just a talking point; it’s a worldview that informs all of your organization’s decisions and allows the business to continue evolving amid unpredictability.
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Latest Posts
Retailers Navigate Post-Holidays Spending Slump
As retailers head further into the month of January—typically an overlooked month—they’re seeing shoppers returning and exchanging items at a rapid pace. They’re also struggling to clear out excess inventory before closing out the fiscal year and bracing for a tough few months ahead.
The 3 C’s at the Foundation of Successful Agencies
Here are three C’s (and no, we’re not talking about third-party cookies!) to focus on to position your agency for long-term success.
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
Why Ad Spend Growth Will Likely Decline in 2023
Ad spend growth is likely to decline in 2023. That’s partly due to the looming recession, but macroeconomic factors are hardly the only ones in play.
ChatGPT Isn’t a Panacea for Local Marketing Content, But Here’s How It Can Help
AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.
Let’s Replace TV Panels with Real Data About People to Reflect Changing Demographics
Because the industry has yet to create a new replacement standard, media companies are continuing to use Nielsen panel data. But the solution might be simpler than we think: more accurate, ethically-sourced data that reflects changing demographics.
3 Trends Companies Using Location Data Should Watch Out for in 2023
As consumers continue to venture out to brick-and-mortar stores and as high interest rates push down the cost of buying homes and business locations, what geospatial data trends can companies take advantage of in the coming year?
Digital Advertising Trends to Expect in 2023
From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.
AR, VR, and AI Show the Way for Marketing in 2023
The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.
Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.
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