Bombas Sees Opportunity in Mission-Driven OOH Strategy

Navigating Economic Uncertainty: Follow the Ad Spend Trends and Stay Flexible

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2022 continued the (sometimes unpleasant) pattern of being an unprecedented year in many ways for the advertising industry. As a result, here are a few considerations that marketers, publishers, and agencies should pay close attention to in 2023.

Supply Chain, Interrupted: The Impact on Ad Spend Across 3 Categories

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Let’s examine three categories touched by ongoing supply chain issues to see how their ad spend has fluctuated in the US.