News and Analysis
After Fits and Starts, Collaborative News Is Finally Making Headlines
For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better.
Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… I/O 2017: Everything Coming to Google Assistant… Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon… Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them…
PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes
CEO Duncan McCall says that with LandMark his company can now tell clients where they are losing customers and who they are losing them to. The idea is to make sense of location and movement data in ways that advertisers can use.
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U.K. Hyperlocal Ad Platform Rvolve Comes Out of Beta
The new hyperlocal advertising service, based in Birmingham, U.K., hopes that its system can bridge the gap for hyperlocal publishers and local merchants, delivering micro-targeted ad placements through an easy-to-use self-serve platform…
Yellow Pages Tie-Ups Help UGC Reviews Site Tupalo Reach Merchants
Street Fight caught up recently with Mike Borras, the company’s co-founder, who told us about what sets Tupalo’s model apart, and about some of the challenges that location-based startups face in establishing relationships with local merchants.
Street Fight Daily: 12.21.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…
2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…
9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…
Keeping Tabs: New LBS Apps Help Track Family, Friends
Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…
Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
6 Trends That Will Impact Hyperlocal in 2012
If 2011 was a year of hyperactivity around local, social and mobile, next year will be not just more of the same — but more: More implementation and integration of the tools and tactics that leverage one for the other. Patrick Kitano weighs in with predictions for next year.
Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000
In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.
Street Fight Daily: 12.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon, LivingSocial, and the Holy Grail of Commerce (E-Commerce Times) … Barclay’s: Lower Ad Growth for ’12 (MediaPost) … Merchants Get Savvy About Daily Deals, to the Detriment of Consumers, Groupon and LivingSocial (VentureBeat)
Hyperlocal Has Cracked ‘Local’ and ‘Now’ — Sosh Now Looks to Target Intent
Because it is intentional and transactional in nature, Sosh is probably more likely to see responses akin to search engine advertising, where people who are there know what they want and are ready to buy. And that could be a particularly excellent venue for local advertisers…
Local Quotables: Mutter, Orrick, Rainert, Grubisich, Cocotas and more…
This week in hyperlocal: Positive predictions for Groupon from Barclays Capital; thumbs-down on Yelp from BI Research. Foursquare’s Alex Rainert thinks we should teach code to kids; Alan Mutter foresees a tech buying spree on local in 2012; Street Fight’s Grubisich eyes the Westchester shoot-out; and more:
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem