Street Fight Daily: Updates from Google I/O, Walmart’s Online Sales Jump Sharply

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

I/O 2017: Everything Coming to Google Assistant (VentureBeat)
Today was hands-down the biggest day for updates and changes to Google Assistant since the intelligent assistant was announced a year ago. Here are the coming Assistant updates that we’ve spotted thus far at I/O. TechCrunch: Google to launch a jobs search engine and developers can now advertise on Google Play. Wired: Google Rattles the Tech World with a New AI Chip for All

Get Ready for The New SMB Software Market (Street Fight)
Matthew Baker: The SMB market is less homogenous than the consumer market, which makes it difficult to reach and serve the majority of customers with a single software product. Luckily for SMB, that won’t always be the case. Now is the time to get ready for a new SMB software market that will experience more growth than enterprise or consumer. 

Following Jet Acquisition, Walmart’s Online Sales Soar as It Pursues Amazon (Bloomberg)
Walmart gained momentum in its fight against Inc., with its online sales growing at the fastest clip in at least five years. The e-commerce business saw gross merchandise volume — a measure of all the goods it sells online — soar 69 percent in the first quarter.

After Fits and Starts, Collaborative News Is Finally Making Headlines (Street Fight)
Tom Grubisich: For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. 

Twitter’s New Privacy Tools Let Users Control How Advertisers Target Them (The Verge)
The company explains in a blog post that it’s expanding individual access “to give you the most transparent access to your Twitter information to date, including demographic and interest data, and advertisers that have included you in their tailored audiences on Twitter.”

Does Branded Content Really Work? (MediaPost)
Tobi Elkin: New research by Polar and Ipsos Connect delves into the effectiveness of branded content, asking if branded content indeed works. And, are there specific best practices that publishers can employ to improve its impact?

From Gen Z to Boomers: Ranking Businesses’ Generational Reach with Mobile Location Data (InMarket)
Which QSR is a Gen Z magnet? Where do Boomers get their groceries? Are millennials the most frugal generation? These are questions we’re often asked by top brands and retailers who turn to location data for an inside look at consumer behavior.

Facebook Slapped with EU Fine Over WhatsApp Deal (WSJ)
Facebook was fined €110 million ($122.7 million) by the European Union’s antitrust regulator on Thursday for providing incorrect information or misleading authorities over the acquisition of its messaging unit WhatsApp, a warning shot to other companies registering their deals for review.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]