News and Analysis
How SMB Networking is Driving More Referral Marketing
Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.
Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
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PODCAST: This Week in Location-Based Marketing — Fondu CEO & More
In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…
Street Fight Daily: 12.16.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Consumers Not Turning to Social Media Sites for Local Business Info (Mashable)…
With Factual, 1 API Now Unlocks Data for 55 Million Places (GigaOm)…
Patch Salesperson Says Company Is Quietly Letting People Go (Business Insider)…
LocalResponse Doubles Staff, Opens Midwest Office
The advertising platform, which enables brands to engage with users around check-ins, is bulking up on personnel and expanding to Chicago in order to focus on Midwest sales.The company also announced that it will be expanding its platform reach in Q1 of 2012 by adding a display ad product as well as by offering larger brands and agencies a self-serve version of its service as a SaaS tool…
Westchester’s Hyperlocal News Market Is a Four-Sided Shootout
Prestigious, affluent Westchester County, just north of New York City, is on the verge of becoming a hyperlocal version of the Gunfight at OK Corral – squared. Within months, four major-media companies will be competing community by community for dominance in this prized media market…
Street Fight Daily: 12.15.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
EBay’s PayPal Counts on Its 103 Million Users to Target Groupon (Bloomberg BusinessWeek)…
Examiner.com Will Provide Content For CBS Local Digital Media (PaidContent)…
NBC Maps the 2012 Election Campaign Trail With Foursquare (Mashable)…
Web Freedom Groups Call on Publishers to Oppose SOPA
The Electronic Frontier Foundation, The Mozilla Foundation, and other online groups are calling on hyperlocal news publishers and other online developers to oppose the “Stop Online Piracy Act” in advance of tomorrow’s markup session on the bill before the House Judiciary Committee…
Aggregating Information From the Urban Landscape, Business by Business
Street Fight recently caught up with with CityMaps co-founder and president Aaron Rudenstine to learn more about how the service differentiates itself from classic mapping sites, and why aggregating traditional place information against the social graph is so valuable.
Street Fight Daily: 12.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
TaskRabbit Picks Up $17.8M — And a Vote of Confidence for the Do-It-For-Me Economy (Betabeat)…
How Fast Is Local Ad Market Growing? Depends How You Define ‘Local’ (PaidContent)…
Digital Giants Closing in on Local Media (Reflections of a Newsosaur)…
The Great Indoors: The Future of Indoor Location & Advertising
The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing?
PlaceIQ Announces 4.2 Million in Funding
PlaceIQ, the hyperlocal data company that builds audience profiles for 100-meter tiles across major metropolitan centers, has raised $4.2 million dollars in series A funding. The Boulder-based company will also be relocating to New York, in order to be closer to “customers, partners, and the general ecosystem”…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem