News and Analysis
Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…
Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers
Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand whose products have long lifecycles. That makes it all the more important to ensure digital marketing is cognizant of its customers’ needs, says transformation VP Ajay Kapoor.
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Street Fight Daily: 01.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google Launching Goofy Game to Promote Location Products in Google+ (ReadWriteWeb)…
Groupon CEO Andrew Mason Defends His Decisions on ’60 Minutes’ (AllThingsD)…
How Well Your Deal Sells is Inversely Proportional to Its Amount of Fine Print (Zuupy)…
Local Quotables: Hartley, Gardner, Thompson and more
This week’s quotes focus on advertising, technology and new businesses. Sarah Hartley describes how the end of a site can be good while Scott Thompson, newly-appointed CEO of Yahoo talks about the beginning of a new Yahoo. Pat McDevitt discusses the community’s role in advertising, Jonathan Gardner talks about how advertising will change and more.
Street Fight Daily: 01.13.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…
Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…
Why Foursquare Won’t Share Location Data With Google (FastCompany)…
Foursquare Brings Tips Feature Explore to the Web
What the web version executes most successfully is in making Foursquare’s extensive user-generated content consumable through a single keyword search. Over the past 9 months, Foursquare has created an ecosystem of users, brands, and developers to generate and structure location-based content without the massive costs associated with scaling hyperlocal information…
Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers
When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…
Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…
Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…
Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…
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