News and Analysis
How to Influence Customers Through Online Reviews
As major brands look to capitalize on the most effective and trustworthy ad formats, they are refining their strategies for managing online reviews. Here are six ideas that brand marketers should keep in mind as they look for new ways to influence the way consumers interact with their online reviews.
Street Fight Daily: Yelp Stock Plummets as Rivals Accumulate, Snap Stares Down First Earnings Report
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Getting Eviscerated After Toning Down Expectations for 2017… Snap’s First Earnings Report: Will User Growth Be More Twitter or Facebook?… Walmart’s Jet Opens the ‘Grocery Store of the Future’ in NYC…
Latest Posts
Street Fight Daily: 01.12.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Appearing on 60 Minutes, Groupon’s Mason Says Being Founder Is an Edge (CBS News)…
Gilt Groupe CEO: Restructuring Rumors Overblown, IPO Still on Track (AllThingsD)…
Skyhook Brings Location-Based Services To the Kindle Fire (ReadWriteWeb)…
Geo-Location App Urgnt.ly Connects You With Nearby Service Providers
The app, which launched this week in beta, finds qualified service workers “now and near,” connecting people in need with immediately available help. Urgnt.ly’s service providers provide not only provide their current location, they also indicate whether they are “checked in,” meaning that they are currently available to work…
Verve Wireless CMO: Making Mobile Content Profitable
Verve Wireless serves up one of the largest local mobile ad networks and offers a mobile publishing platform as well. Street Fight caught up with the San Diego-based company’s chief marketing officer Greg Hallinan to discuss how local content can be monetized on mobile and the future of the mobile ad stack…
Street Fight Daily: 01.11.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Will Groupon’s Deal With Deutsche Telekom Be A Winning Template For Growth? (PaidContent)…
Rumor: Layoffs and Restructuring at Gilt Groupe as New Verticals Fail to Deliver Growth (BetaBeat)…
Will Patch’s Fate Foretell the Future of Local Online News? Hardly (Knight Digital Media Center)…
6 CRM Tools for Better Daily Deal Customer Retention
Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.
Street Fight Daily: 01.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local Services Marketplace Thumbtack Raises $4.5 Million (TechCrunch)…
Patch Dispatches Little Green Truck to Primary States (Capital New York)…
TaskRabbit Acquires Service Provider Directory SkillSlate (TechCrunch)…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust