Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules (TechCrunch)
Waymo’s lawsuit against Uber, its competitor in the automated vehicle business, is going to trial. Judge William Alsup ruled that Uber could not force the lawsuit over theft of trade secrets into private arbitration.

The Evolution of Location-Based Targeting (Street Fight)
Bill Michaels: The technical methodologies and approaches for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving.

New Study Reveals How the Tech-Centric Expectations of Gen Z ‘Are Reshaping Brand Experiences’ (AdWeek)
Gen Zers are more likely than millenials to drop brands for slow responsiveness in online customer-service chats. They’re also less likely to prefer speaking with customer service reps over the phone and more likely to use digital-wallet and device-specific mobile payment options.

Street Culture: Balancing Structure and Exploration in Company Culture (Street Fight)
Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.

Investigative Outlet Correctiv Crowdsources Data Collection with help of Local Newsrooms (Nieman Lab)
When the data you’re looking for to do your reporting doesn’t actually exist, consider collecting it yourselves — or, cast a wider net, and ask for help from those who live in the community whose issues you’re investigating.

Brinker: MarTech ‘Fills in the Blanks Between the IBMs, Oracles, and Microsofts’ (Local Onliner)
MarTech firms represent “thousands of niche innovators, vertical specialists and new challengers,” said Scott Brinker, author of “Hacking Marketing.” Most are startups (48.8%) and SMBs (33.2%), giving them the ability to quickly improvise based on marketing trends and conditions.

In Snap’s Tumble, Startups See a Warning from Wall Street (NYT)
A day after Snap posted a $2.2 billion loss and decelerating user growth in its first earnings report as a public company, the repercussions started spreading through the technology start-up ecosystem.

Dotdash CEO Neil Vogel Says AMP, Instant Articles ‘Make No Economic Sense’ (Digiday)
Neil Vogel, the CEO of Dotdash (formerly, joined members of Digiday+ on Slack for Town Hall Thursday. Digiday editors and Digiday+ members spent an hour discussing with Vogel why the publisher shifted its focus and brand, living under the duopoly and the limits of influencers.

Vice Balances Brand Safety with Editorial Autonomy (AdExchanger)
For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]