News and Analysis
Street Fight Daily: D.C. Taxis to Replace Meters with Square, Instagram May Allow Search by Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Will Replace Meters in D.C. Taxis, Potentially Fueling Data Collection and Local Commerce… Instagram May Allow Users to Search Publicly Shared Stories by Location… Web-Retail Startups Turn to Bricks and Mortar for Growth…
Why TGI Fridays Is Thinking About Marketing Like a Startup
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.
Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Gets Slap on the Wrist from 2 European Privacy Regulators… Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks… Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit with Alphabet…
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Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011
A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…
Street Fight Daily: 01.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…
CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…
Why 2012 Is the Year of Mobile Advertising (Mashable)…
Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?
Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…
Local Quotables: Hallinan, Mason, Rainert, Bass and more
This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…
Street Fight Daily: 01.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…
‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…
Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…
Will Microlocal Work for Community Bulletin Board Sites?
Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…
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