News and Analysis
Street Fight Rolls Out Analyst Hours with Local Merchant Report
The report—a key franchise for us—has regularly served as a guidepost for vendors seeking to expand their reach into this market. What’s been missing? A way to tie the data directly to a vendor’s business. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly.
Latest Posts
Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers
At The Java House Café in Middletown, Del., (pop. 18,871), Cleo Clarke has run promotions with a couple of daily deals sites. She’s managed to turn 50% of those group coupon buyers into repeat customers. Clarke is now exploring Foursquare as a way to tap into her tech-savvy customer base — 90% of whom currently use smartphones…
Local Spend on Social Media to Increase Seven-Fold by 2016
A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…
Street Fight Daily: 01.05.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Merchant Center Now Shows If Customers Love or Hate Your Deals (TechCrunch)…
Groupon’s Drop Below IPO Price Reflects Daily-Deal Risks (Bloomberg BusinessWeek)…
PayPal: Mobile Payments and Location-based Offers Go Hand-in-Hand (GigaOm)…
The Problem With Local Online Advertising — It’s Ugly
Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…
Case Study: Southwest Airlines’ Time Limits on LBS
Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…
Street Fight Daily: 01.04.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
No Startup Is Better Than Foursquare With New Products (PaidContent)…
Groupon Grows 6% in November Despite Thanksgiving Dropoff (Yipit)…
Furious Merchant: ‘Groupon And Living Social Are Doomed’ (Business Insider)…
Using LBS to Find Jobs and Workers
The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.
Street Fight Daily: 01.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Touts Patch Growth in Year-End Company Memo (Capital New York)…
Uninsured Turn to Daily Deal Sites for Health Care (Associated Press)…
Real Estate Agents Look Beyond the Check-in (Inman)…
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Beyond Likes: Win Hearts with Emotional Marketing