News and Analysis
Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Start Training Local Journalists and Newsrooms… Alphabet Made a Lot of Money on Google Advertising Despite Recent Controversy… Amazon’s Echo Look Could Snoop a Lot More Than Your Clothes…
Comcast Rolling Out a New Local Ad Service
For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.
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How Groupon Will Expand in 2012
As Groupon matures, its path will doubtless expand beyond its core product. Perhaps that’s why I have such a hard time keeping a straight face when people say that Groupon’s model for daily deals is fundamentally broken. It’s not. If anything, their second act has the potential to be even bigger than their first…
Street Fight Daily: 01.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…
Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…
SEC Pressed Groupon on Accounting (New York Times)…
Street Fight’s 10 Most Popular Stories of 2011
From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!
Street Fight Staff and Friends Predict 2012’s Top Stories
Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…
Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their “hyperlocal” raison d’etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood…
Protecting Hyperlocal Sites From User Malfeasance
The socialization of news sites encourages users to post comments and content, but such postings may be peppered with plagiarized content that infringes copyrights. Surprisingly, many hyperlocal publishers fail to take simple steps that could insulate their liability for content provided by users…
Alex’s Holiday Wishes for Hyperlocal
Personal Fight columnist Alex Salkever writes his list of what he wants to see in hyperlocal in the coming year: more “new, easy ways” for SMBs to get into the game. He’d also like to see Facebook build “an app to allow hyperlocals to build out truly robust offerings. Directories, collaborative content, editing, privileges – like a basic CMS but in the FB platform.”
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