Street Fight Daily: Facebook Suffers Data Collection Setback Abroad, Pitfalls of Location Tech for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Gets Slap on the Wrist from Two European Privacy Regulators (NYT)
Facebook suffered a setback on Tuesday over how it uses the reams of information it collects about users worldwide, after two European privacy watchdogs said that the social network’s practices broke their countries’ data protection rules.

Why TGI Fridays Is Thinking About Marketing Like a Startup (Street Fight)
While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at next month’s Street Fight Summit, says his company is working to connect more personally with the chain’s customers.

Brands: Prioritizing Location-Based KPIs Can Have Its Drawbacks (MediaPost)
Jude O’Connor: Talk to brand advertisers about the location-based possibilities of mobile advertising, and enjoy watching their eyes light up with excitement. But sometimes the things that make mobile so enticing end up standing in the way of success and can interfere with your efforts to meet your objectives.

Charting Google’s Shifting Priorities in the New Local Search Survey (Street Fight)
Damian Rollison: For many years, Physical Address in City of Search was the most important ranking factor, but it has now been overtaken by Proximity of Address to the Point of Search (Searcher-Business Distance). As such, the canonical local search use case has become a mobile user searching for a business nearby his or her current location.

Uber Won’t Be Forced to Stop Developing Self-Driving Cars During Its Lawsuit With Alphabet (Recode)
A judge in Alphabet’s case against Uber has determined that the ride-hail company can continue operating its autonomous efforts as is so long as Anthony Levandowski, the executive at the center of the suit, is barred from any and all work related to the radar in question.

With AP Social Newswire, The Associated Press Makes a Foray into User-Generated Content (Poynter)
The Associated Press has become the latest news organization to get into the user-generated content game, announcing on Tuesday the launch of a new service called AP Social Newswire.

Amazon Is Still Executing Jeff Bezos’s 1997 Plan (VentureBeat)
Where were you 20 years ago today? If you were Jeff Bezos or a shareholder with enough foresight and confidence to invest in his startup, you were probably celebrating Amazon’s IPO, which raised $54 million — which in turn helped build a $465 billion company.

FactGem Wants to Help Businesses Get More Money Out of Their Data (TechCrunch)
FactGem, which is launching in our Disrupt New York Battlefield competition today, was born out of Megan Kvamme’s frustration with trying to juggle hundreds of Excel spreadsheets — and the data in them — while she was working as an investment banker.

Maven, GM’s Car-Sharing Service, Launches in NYC (The Verge)
Maven, the car-sharing service spun off from General Motors last year, is launching in Manhattan this week with more than 80 vehicles available for hourly and daily reservations.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]