PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Episode 60

Recorded: January 15, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Groupon to partner with Deutsche Telekom in Europe (4:40)
2. HopStop + Skyhook brings location to Kindle Fire (10:42)
3. Shazam goes long at the SuperBowl (15:15)
4. Foursquare brings “Explore” to the web (19:36)
5. GM opens up OnStar API (see my interview with Steve Schwinke: OnStar: Why the future of the automobile starts on the dashboard – with Steve Schwinke, Director of Advanced Technology (22:53)


Product of the Week
Roamler: With special guest Wiggert de Haan (30:45)

Funding News
1. GetGlue closes $12M (39:30)
2. TaskRabbit buys SkillSlate (42:35)
3. Netswiping lands $25.5M (45:47)

Resource of the Week
The Impulse Economy (book) by Gary Schwartz (50:39)

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