News and Analysis
LBMA Podcast: Hero Boyfriend App, Blippar, Verve Acquires Sense Networks
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Husband Pods, Posterscope + SanPelligrino, Drobotron, Flybits, Mobilitie + GGP, ClearChannel + CubeIQ.
Street Fight Daily: Yelp Sells Eat24 to GrubHub, Brands Rankled by Amazon’s Third-Party Selling
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Is Selling Eat24 to GrubHub for $287.5M, and the Stock is Skyrocketing… Brands Bristle at Third-Party Selling on Amazon But Can’t Do Much to Stop It… Is Facebook’s Mobile Attribution Model Fair?…
Nashville Publisher’s Goal From Facebook Journalism Project: More Revenue
After considerable agitation from news publishers, Facebook launched a Journalism Project earlier this year “to better support publishers’ needs.” A six-month update said the Journalism Project has met with 2,500 publishers around the world to get their stories (and, no doubt, grievances) first hand and offer help with an array of Facebook products.
Latest Posts
Can Bloodied Patch Pull Off a Digital ‘Rocky’?
Patch could compete more effectively if adopted a community-faced news strategy. Instead of building a Ptolemaic news gathering universe in each community centered on one young, inexperienced, overwhelmed reporter-editor, it should set about recruiting regular reporter/contributors who know their communities inside and out…
Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…
IAB Launches Hub For Mobilizing Web Sites (MediaPost)…
Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…
Constant Contact Snaps Up SinglePlatform for $65 Million
Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
Anne Kelley wasn’t sure that daily deals were the direction she wanted Wet Salon and Studio to go when she began handling the Austin salon’s marketing efforts last year. Rather than work with the traditional deal companies, Kelley opted to focus her digital efforts on creating a mobile website and partnering with Belly to implement a rewards program that encourages loyalty rather than deal-seeking…
Street Fight Daily: Twitter Localizes Trends, 10M Placecast Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Twitter Launches Tailored Trends Based on Location, Who You Follow (TechCrunch)…
Waze And Others Contributing to Apple’s iOS 6 Maps’ Crowd Sourced Traffic Data (TechCrunch)…
Missing the Point on Paywalls (CJR)…
Yext Scores $27 Million in New Funding
The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”
6 POS Systems With Loyalty Program Integration
With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…
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