Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)
Yelp will begin featuring content on search pages for Bing Local. Called “Powered by Yelp,”it will include reviews, photos and other content and be shown prominently on Bing’s pages to give consumers information about businesses near them, San Francisco-based Yelp said today in a statement.

IAB Launches Hub For Mobilizing Web Sites (MediaPost)
The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices.

Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)
Henry Blodget: in 2007, when Apple released the iPhone, the mobile-ad bulls breathed a huge sigh of relief. Their time had finally come! Now, mobile advertising really was going to be huge! Five years later, mobile advertising is still relatively tiny–around $1 billion globally in 2011. That’s a drop in the bucket of the broader Internet ad market, which hit $32 billion in the U.S. alone.

Restaurant Industry Is Leading the Pack in Mobile Adoption (Mashable)
The restaurant and food industry is embracing the mobile movement more than other business sectors, according to a new infographic. DudaMobile, a service that makes websites mobile ready, found that 28% of small to medium-sized businesses in the restaurant and food industry have a mobile-friendly site, from pizzerias and bakeries to food trucks.

Why The Boston Globe Applied for the .Boston Domain (ReadWriteWeb)
Owning .Boston would give The Globe an opportunity to enhance its media properties by creating subdomains like and But the opportunity is much bigger. The Globe is positioning itself to be the center of Boston life on the Web.

Clipping Virtual Coupons On The Go: RetailMeNot Launches Its First iOS App (TechCrunch)
The popular coupon site RetailMeNot launched its mobile site earlier this year and today, the company is launching its first native app for iOS. The new app allows users who don’t like to pay full price to find online and in-store coupons. Users get access to curated lists of popular coupons and “hot deals.”

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