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Identifying the Most Important ROI Metrics in the Redemption Loop
If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”
Location-Aware Games Are Engaging Consumers — And Marketers
One retail brand already taking advantage of Rovio’s real-world location-based gaming feature Magic Places is Barnes and Noble. Last summer the company announced that you could take your Nook Color into a physical Barnes & Noble store and use the Mighty Eagle for free to clear levels in Angry Birds. This kind of partnership can become a great method for retailers to drive additional foot traffic and sales…
PODCAST: This Week in Location-Based Marketing — Razorfish, Square
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss whether consumers will buy toothpaste from a mobile ad; JCPenney’s bold cash register bet; and whether Square is actually worth $3.5 billion. Plus special guests Dave Fleet of Edelman and John McCauley from Maple Leaf Sports and Entertainment…
Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’
A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…
Daily Voice CEO: We’re ‘Far Closer’ to Profitable Than the Competition Is
Zohar Yardeni has served as CEO of the The Daily Voice — a hyperlocal news network of 52 sites in suburban New York and Connecticut and central Massachusetts formerly known as Main Street Connect — since November, 2011. Street Fight checked in with Yardeni recently to see how he and the Daily Voice were competing in their hotly contested local digital space…
Street Fight Daily: Local Ad Rev Projections Lowered, Nokia Gets Groupon Deals
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Execs Scale Back Local Ad Rev Projections (NetNewsCheck)… Nokia Maps Update Brings Groupon Deals, Advanced Route Planning (All Things D)… 3 Reasons Intent-Based Ads Are The Next Big Thing (CMO)…
JiWire: ‘Massive Increase’ in Hyperlocal Ad Interest From National Brands
The company’s Q2 “Mobile Audience Insights Report” takes a deep dive into the ways in which specific segments of consumers are leveraging location – both in terms of utility and tagging content. Where hyperlocal advertising is concerned, according to JiWire’s director of marketing, Dee Dee Paeseler: “Brands know they want it, they’re just trying to figure out how to use it.”
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